A Beginner’s Guide to Ranking in Google Maps

A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on […]

The Anatomy of A Website

The Anatomy of A Website

web·site: a location connected to the Internet that maintains one or more pages on the World Wide Web. A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com. Today roughly 380 new websites are created every minute across the World. (Wiki) At Traffic Builders, we build most, if not all of our websites with WordPress. “WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports […]

Consumers Call for Action on Fake Reviews [Infographic]

Consumers Call for Action on Fake Reviews [Infographic]

With everyone now able to share their opinion on anything, at any time, reviews have become critical to maximizing brand engagement and results. But that’s also lead to a rise in fake reviews, and brands paying for positive mentions in order to boost their perception online. Fake reviews, however, can also have significant negative impacts, including reduced brand loyalty, damaged reputation and financial penalties in extreme cases. In fact, increased penalties is what consumers are seeking in cases where fake reviews are used, according to this new report from BazaarVoice, which incorporates responses from over 10k shoppers in the U.S., U.K., France, Germany, and Australia in relation to their review […]