The Anatomy of A Website

web·site: a location connected to the Internet that maintains one or more pages on the World Wide Web.

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Notable examples are,, and Today roughly 380 new websites are created every minute across the World. (Wiki)

At Traffic Builders, we build most, if not all of our websites with WordPress.

“WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.  Used by more than 60 million websites, including 30.6% of the top 10 million websites as of April 2018, WordPress is the most popular website management system in use. (Wiki)”

Any WordPress website needs to have the WordPress architecture installed.  Next, the Theme is what builds the foundation of what the website will look like and finally Plugins help the website run and perform in ways that are beyond the standard installation of the Theme.  Websites are built on three main types of coding: HTML, CSS and JavaScript.

When designing a new website, there are three main content areas that need to be considered.  Every page of the website will have both a Header and Footer, that will usually have the same content in both, on all pages.  The body of the page can be specifically edited on each page, to allow for unique content for both the Home Page as well as all of the internal pages.

The Home Page will typically have a more custom look, in that there will be a wider variety of content and calls-to-action, that help bring the user in and drive them into other pages.  The internal pages will usually have larger blocks of ‘relevant content’ and images on a specific topic.  This not only helps the user learn more about your business/brand but is also used by search engines to index the website in its’ vast network of pages, on sites like  Relevant Content can be defined as content that is specific to both the brand and/or service as well as any location-specific information that would make that page stand out for users searching that topic in that area.

While most people will only ever see the ‘Live’ side of a website, there is actually a whole backend, or admin section of the website that runs the website and controls how everything works, looks and feels.  Once logged into the admin area, you have access to all of the pages, posts, media files and more, that are inside the website.  This is where you would upload and update your Logo image, the website title, navigation menus, footer content and more.

Websites can range from mild to wild, and basic to extreme.  It takes time to create and launch a new website, but our team at Traffic Builders can help you get your new business or brand online and in front of visitors looking to learn more about what you do.  If you want to learn more about what we do, follow our Blog here at the DigyNinjy, or our Social Media pages on Facebook and Twitter.

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