Google My Business Impressions Down 59% via @MattGSouthern

Google My Business Impressions Down 59% via @MattGSouthern

An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop. A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals. However, there are signs that performance will turn around sooner than many might expect. Here’s more about the recent downturn of Google My Business, and when the eventual upswing is expected to occur. All GMB Listings Got “Rocked” Google My Business listings across all industries were negatively impacted by COVID-19. As the study puts it, “every industry got rocked.” Although it appears the worst may be over, as data flattened out at […]

Best Times to Post on Social Media Right Now via @MattGSouthern

Best Times to Post on Social Media Right Now via @MattGSouthern

As the coronavirus outbreak continues to disrupt everyday life, the times people are active on social media are drastically shifting. With that being the case, all previous recommendations regarding the best times to post on social media are out the window. Sprout Social has reviewed recent data to revise its recommendations for 2020, taking into account how peoples’ usage of social media has changed. “Overall, we found that the best times to post have shifted somewhat as more aspects of work and life move online-first. In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 […]

Facebook Begins to Re-Open Moderation Centers as Concerning Content Gains Momentum in the App

Facebook Begins to Re-Open Moderation Centers as Concerning Content Gains Momentum in the App

Amid the COVID-19 lockdowns, Facebook has been forced to shut down its moderation centers, and send some 35,000 content reviewers home, which has significantly reduced its capacity to review posts, ads and more. Now, The Social Network is looking to get some moderators back in operation. According to BBC News, Facebook is now re-opening some of its review offices, though staff are only being asked to return on a voluntary basis at this stage. As per BBC: “[Facebook] told a committee of MPs that it was now reopening some offices, with plans for social distancing and protective equipment. […] Employees will have their temperatures checked at the beginning of their shift and […]

Building Better Customer Experiences – Best of Whiteboard Friday

Building Better Customer Experiences – Best of Whiteboard Friday

Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I’m […]

Levi’s Uses Pinterest’s Advanced Style Matching to Create Customized, Branded Boards

Levi’s Uses Pinterest’s Advanced Style Matching to Create Customized, Branded Boards

With Pinterest usage on the rise, and its visual data-matching processes evolving, that provides some interesting new considerations for how brands can work with the platform to maximize their exposure and connection. This week, Pinterest has showcased one specific partnership of this type, with Levi’s utilizing Pinterest’s style-matching capabilities to help users find more products aligned to their tastes. [embedded content] As you can see from the video, users are now able to head to ‘Styled by Levi’s’ and take a quick, visual quiz – choosing the images of models that best suit their style – which then generates a custom Pinterest board of shoppable Levi’s Pins, aligned with their […]

Instagram is Adding Some New Font Types for Stories

Instagram is Adding Some New Font Types for Stories

Here’s a quick but interesting, one – Instagram is rolling out some new font options for Stories, including new background effects to make your text stand out. Both Instagram and Facebook are constantly adding new Stories features, and it can be hard to keep up with all of them. For example, in the last month alone: Instagram’s also working on ‘DM Me’ and new business promotion stickers, while Facebook’s working on a ‘Mood’ GIF option. And that’s not all of them – there are other smaller tweaks and tests in progress. And this is just over a few weeks. Given the rapid pace of the various updates, it’s worth checking […]

TikTok Adds New ‘Adjust Clips’ Video Editing Feature

TikTok Adds New ‘Adjust Clips’ Video Editing Feature

TikTok has added a new ‘Adjust Clips’ video editing feature, which provides a new way to re-shoot and re-arrange specific sections of your TikTok uploads. [embedded content] As explained by TikTok: “Do you find it difficult to get your shot in one fluid take? We’ve made it simple for you. Adjust clips allows users to take different video clips and move them around to determine the desired sequencing of the video. Adjust clips allows users to have fun with easily splicing and ordering their video clips and play around with the order to tell your unique story.” As you can see in the above video, there are three separate sections […]

WordPress Vulnerability Update via @martinibuster

WordPress Vulnerability Update via @martinibuster

ADVERTISEMENT WordPress announced an update that fixes seventeen bug fixes and seven vulnerabilities. WordPress is automatically updating sites to WordPress 5.4.1. It is important to check that your WordPress installation is updated to version WordPress 5.4.1. Cross-site Scripting Vulnerabilities WordPress patched it’s software to address multiple Cross-site scripting (XSS) vulnerabilities. There are two kinds, XSS and Authenticated XSS. A cross-site scripting (XSS) vulnerability allows an attacker to inject a malicious script on a vulnerable web page. An authenticated cross-site scripting (Authenticated XSS) is the same vulnerability only this one happens when a user is logged in. The user can be anyone ranging from a site member all the way up […]

Email Deliverability: 5 Quick & Effective Ways to Increase It

Email Deliverability: 5 Quick & Effective Ways to Increase It

As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber With all the blood, sweat, and tears that go into our emails, there’s nothing more heartbreaking than finding out the message never made it to our subscribers. No matter how carefully we plan our campaign strategy, design, and development, if the email doesn’t reach the inbox, you won’t delight subscribers or see ROI. Making it into the inbox is one […]

Ninja Forms WordPress Plugin Vulnerability via @martinibuster

Ninja Forms WordPress Plugin Vulnerability via @martinibuster

ADVERTISEMENT Popular WordPress Forms plugin Ninja Form recently updated their plugin to patch a severe vulnerability. The vulnerability is rated a high severity because it could allow an attacker to steal admin level access and take over the entire website. Cross-Site Request Forgery Vulnerability The exploit that is causing this is called Cross-Site Request Forgery. This kind of vulnerability exploits a lack of a normal security check which then allows an attacker to upload or replace files and even gain administrative access. This is how the Common Weakness Enumeration site, describes this kind of exploit: “The web application does not, or can not, sufficiently verify whether a well-formed, valid, consistent […]