Facebook Begins to Re-Open Moderation Centers as Concerning Content Gains Momentum in the App

Facebook Begins to Re-Open Moderation Centers as Concerning Content Gains Momentum in the App

Amid the COVID-19 lockdowns, Facebook has been forced to shut down its moderation centers, and send some 35,000 content reviewers home, which has significantly reduced its capacity to review posts, ads and more. Now, The Social Network is looking to get some moderators back in operation. According to BBC News, Facebook is now re-opening some of its review offices, though staff are only being asked to return on a voluntary basis at this stage. As per BBC: “[Facebook] told a committee of MPs that it was now reopening some offices, with plans for social distancing and protective equipment. […] Employees will have their temperatures checked at the beginning of their shift and […]

Building Better Customer Experiences – Best of Whiteboard Friday

Building Better Customer Experiences – Best of Whiteboard Friday

Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I’m […]

Levi’s Uses Pinterest’s Advanced Style Matching to Create Customized, Branded Boards

Levi’s Uses Pinterest’s Advanced Style Matching to Create Customized, Branded Boards

With Pinterest usage on the rise, and its visual data-matching processes evolving, that provides some interesting new considerations for how brands can work with the platform to maximize their exposure and connection. This week, Pinterest has showcased one specific partnership of this type, with Levi’s utilizing Pinterest’s style-matching capabilities to help users find more products aligned to their tastes. [embedded content] As you can see from the video, users are now able to head to ‘Styled by Levi’s’ and take a quick, visual quiz – choosing the images of models that best suit their style – which then generates a custom Pinterest board of shoppable Levi’s Pins, aligned with their […]

Instagram is Adding Some New Font Types for Stories

Instagram is Adding Some New Font Types for Stories

Here’s a quick but interesting, one – Instagram is rolling out some new font options for Stories, including new background effects to make your text stand out. Both Instagram and Facebook are constantly adding new Stories features, and it can be hard to keep up with all of them. For example, in the last month alone: Instagram’s also working on ‘DM Me’ and new business promotion stickers, while Facebook’s working on a ‘Mood’ GIF option. And that’s not all of them – there are other smaller tweaks and tests in progress. And this is just over a few weeks. Given the rapid pace of the various updates, it’s worth checking […]

TikTok Adds New ‘Adjust Clips’ Video Editing Feature

TikTok Adds New ‘Adjust Clips’ Video Editing Feature

TikTok has added a new ‘Adjust Clips’ video editing feature, which provides a new way to re-shoot and re-arrange specific sections of your TikTok uploads. [embedded content] As explained by TikTok: “Do you find it difficult to get your shot in one fluid take? We’ve made it simple for you. Adjust clips allows users to take different video clips and move them around to determine the desired sequencing of the video. Adjust clips allows users to have fun with easily splicing and ordering their video clips and play around with the order to tell your unique story.” As you can see in the above video, there are three separate sections […]

Email Deliverability: 5 Quick & Effective Ways to Increase It

Email Deliverability: 5 Quick & Effective Ways to Increase It

As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber With all the blood, sweat, and tears that go into our emails, there’s nothing more heartbreaking than finding out the message never made it to our subscribers. No matter how carefully we plan our campaign strategy, design, and development, if the email doesn’t reach the inbox, you won’t delight subscribers or see ROI. Making it into the inbox is one […]

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter has seen a major jump in usage amid the COVID-19 lockdowns, but it’s also warned of significant impacts on its ad business going forward as part of its first-quarter earnings report for 2020. First off, on usage – Twitter is now up to 166 million monetizable daily active users, adding 14 million on the previous quarter, which also represents a 24% increase year-over-year. As noted by Twitter: “The increase in mDAU was driven by typical seasonal strength, ongoing product improvements, and increased engagement due to the COVID-19 pandemic. We saw strong mDAU growth throughout the quarter, with a significant acceleration in March as the pandemic became global. The absolute […]

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant slowdown in ad revenues” — Google/Alphabet (Advertising revenues increased by 10% year-over-year to $33.8 billion for the quarter.) “. . . a strong start to the quarter that was impacted by widespread economic disruption related to COVID-19 in March.” — Twitter (Ad revenue was flat year-over-year at $682 million.) “While many advertising budgets declined due […]

#SMTLive Recap: Social Media Team Structures, Management Processes, and Tools in 2020

#SMTLive Recap: Social Media Team Structures, Management Processes, and Tools in 2020

The title of this past Tuesday’s #SMTLive chat was “Collaboration Processes: Strategies for Managing Social Media Virtually.” We set out to learn how social media professionals are managing work efficiently in a remote-work environment. We got answers and more. Social Media Marketing Team Structures and Content Collaborators To start, we asked people to share what their social media teams look like (size and individual roles). Most people on the chat said they are a part of a one-person team or a small 2-3 person team. Our next question was “Who do you regularly collaborate with to produce and manage social media content?” Everyone, regardless of team size, had a lot […]

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

While Microsoft said the coronavirus pandemic had minimal net impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw significant declines. Overall, Microsoft reported a 15% increase in revenues year-over-year to $35 billion Wednesday. Search advertising hit. Microsoft’s Search advertising revenues (ex-TAC or traffic acquisition costs) grew by just 1% year-over-year for the quarter, well below company expectations due to “significantly reduced advertising spend” in March amid the coronavirus outbreak. Microsoft also noted that “the effects of COVID-19 may not be fully reflected in the financial results until future periods. Looking to the fourth quarter of the fiscal year, Microsoft CFO Amy Hood […]