Facebook is Taking Legal Action Against a Company Using Cloaking to Re-Direct Ads

Facebook is Taking Legal Action Against a Company Using Cloaking to Re-Direct Ads

Facebook has filed new lawsuit over violation of its terms and conditions, this time taking aim at a company called ‘LeadCloak’ and its use of ad ‘cloaking’ to re-direct user actions. As explained by Facebook: “Cloaking is a malicious technique that impairs ad review systems by concealing the nature of the website linked to an ad. When ads are cloaked, a company’s ad review system may see a website showing an innocuous product such as a sweater, but a user will see a different website, promoting deceptive products and services which, in many cases, are not allowed.” Facebook’s Integrity Team Lead Rob Leathern provided this video overview of how cloaking works […]

Small Business Resources During COVID-19

Small Business Resources During COVID-19

In New York City, we’re completing our 3rd week of the state-wide stay-at-home mandate.  Rather than working during the day, I’m now teaching 1st grade, coaching my preschooler soccer and street hockey, cooking, cleaning, and obsessively checking the news for coronavirus updates.  And rather than unwinding at night, I’m working after my kids go to bed until my eyes can no longer read the glaring computer screen! I’m sure you’re in a similar boat, but let’s not waste time commiserating about our personal lives.  This will all be over before we know it so we need to focus on preparing our businesses for success post-COVID. In this article, I’ll walk […]

Facebook Adds New ‘Quiet Mode’ to Help Manage Time Spent in the App

Facebook Adds New ‘Quiet Mode’ to Help Manage Time Spent in the App

With people spending more time on social platforms amid the COVID-19 lockdowns, Facebook has added a new ‘Quiet Mode’ option to help better manage and control your Facebook usage, while it’s also revamped its ‘Your Time on Facebook’ listings in order to provide users with more information as to how, exactly, they’re spending their time in the app. As explained by Facebook: “As we all adjust to new routines and staying home, setting boundaries for how you spend your time online can be helpful. We’ve added Quiet Mode, which mutes most push notifications, and if you try to open Facebook while in Quiet Mode, you’ll be reminded that you set this […]

The SEO Elevator Pitch – Best of Whiteboard Friday

The SEO Elevator Pitch – Best of Whiteboard Friday

This week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey guys, welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. Today […]

TikTok Pledges $250 Million to Support Various Groups Impacted by COVID-19

TikTok Pledges $250 Million to Support Various Groups Impacted by COVID-19

Rising video app TikTok has announced a new $250 million donation to assist frontline workers combating COVID-19, which comes in addition to the app’s $10 million donation to the World Health Organization, which it announced last month. As per TikTok: “We are committed to playing our part in that global outpouring of mutual support and giving. We want to magnify all we are seeing across our community and translate it into concrete relief for those most affected by this crisis.” TikTok’s latest donation will be split into several elements: $150 million in funding will go towards medical staffing, supplies and hardship relief for health care workers $40 million in cash […]

Google reviews coming out of quarantine

Google reviews coming out of quarantine

Google shut down the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the company appears to have just re-started publication of reviews and review replies. Google announces review return. On this page Google says: “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.” Mike Blumenthal first noticed this earlier this afternoon. I was able to confirm it and publish a new review for a local restaurant in my area. Between the creation of the review and its submission, I was still presented with this […]

How Your Local Business Can Be a Helper

How Your Local Business Can Be a Helper

  “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother’s words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack […]

16 Creative Lead Generation Ideas to Try

16 Creative Lead Generation Ideas to Try

Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances? This lead generation utopia I’m describing is a possibility. To walk you through how to achieve this for your business, we’ve detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable […]

How to Get the Most out of Your Ecommerce Marketing Strategy

How to Get the Most out of Your Ecommerce Marketing Strategy

What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with either — one is a choking hazard and one is a katana. And third, you can buy both through the magic of something called ecommerce — the sale of products or services online. Ecommerce is becoming a staple of companies’ sales and marketing operations across virtually every industry. Here, we’ll examine some ecommerce marketing strategies your business can employ to […]

7 Marketing Alternatives to Tracking Cookies

7 Marketing Alternatives to Tracking Cookies

At some point your life, you’ve probably had a run-in with ads generated by third-party cookies. Think about it. Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Unless you’ve given your email to the ecommerce store you visited, this ad was likely generated with third-party cookie data. When you visit a site that generates third-party cookies, the site places a tracking code — or cookie — on your browser. The code then allows that website to learn about the other sites you’re visiting and builds a user profile around […]