Apple and Google to Team Up on Data Sharing to Help Contain COVID-19 – The Pros and Cons

Apple and Google to Team Up on Data Sharing to Help Contain COVID-19 – The Pros and Cons

The big tech news to end last week was that Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients, and alert people who’ve been in contact with them, which could provide significant help in containing the virus. The process would work like this: Apple and Google will provide tools that will enable combined device tracing across both iOS and Android devices, which will mean that no matter what device a person is using, a central process will be able to track it, based on proximity signals via Bluetooth Health authorities will then be able to develop apps that can trace which […]

#SMTLive Recap: Adjusting Your Social Media Budget to Support Recent Changes to Business Needs

#SMTLive Recap: Adjusting Your Social Media Budget to Support Recent Changes to Business Needs

Despite everything going on with COVID-19, we’ve found a silver lining in getting to host our #SMTLive Twitter chats for you more often these days. This week, we discussed adjusting social media budgets due to recent Coronavirus-related changes. It was fascinating to see how everyone is innovating and improvising financially. If you were able to join this week’s Twitter chat, we hope you learned something about adjusting your budget from the other talented social media marketers in this chat. If you missed it, not to worry, we’ve recapped the highlights for you below. Q1 – Whether you’re a freelancer, an agency or part of an in-house marketing team, there’s a high […]

Marketing Tactics Every Business Can Use During the COVID-19 Pandemic

Marketing Tactics Every Business Can Use During the COVID-19 Pandemic

When sales plummet and revenue dries up, the natural human response is to panic.  Whether it’s the current COVID crisis, a natural disaster, or some other market influence, our innate fight or flight reaction kicks in and prevents us from thinking clearly.  Inevitably, this leads to short-sighted decisions that hinder long-term success when this pandemic is over (that’s right, this crisis will pass and businesses will reopen!). Unless your business already folded, you have to plan for the future.  And that means planting some seeds today that you can harvest later… “Don’t judge each day by the harvest you reap but by the seeds that you plant.” – Robert Louis […]

Facebook Publishes New Guide on How to Maintain Connection With Audiences Amid the COVID-19 Pandemic

Facebook Publishes New Guide on How to Maintain Connection With Audiences Amid the COVID-19 Pandemic

Facebook has published a new, 64-page guide of key tips and notes to help brands and organizations maintain connection with their Facebook and Instagram audiences amid the COVID-19 pandemic. The guide covers all aspects of Facebook and Instagram content, including Stories, live-streaming, IGTV, groups and more. Each section includes notes on how to make best use of the latest features and updates, along with the key considerations for audiences in relation to the pandemic. Here’s an overview of some of the key elements: First off, Facebook provides notes on what to keep in mind when communicating at this time. The guide also lays out more specific pointers on how to […]

Shutterstock Provides Free Images, Videos and Guides to Assist SMBs Impacted by COVID-19

Shutterstock Provides Free Images, Videos and Guides to Assist SMBs Impacted by COVID-19

Looking to play its part to provide assistance to businesses amid the COVID-19 shutdowns, visual content archive Shutterstock has this week launched a new resource hub for COVID-19 related content and tools, which includes a selection of free visuals for use by SMBs. The resource hub includes curated image collections for use by media partners, including stock images, infographics and other content. In addition to this, Shutterstock has provided limited sets of free images, videos, and music for SMBs, with a focus on content that may help to communicate key trending topics, including the shift to online trading and working from home, among others. The visual collections are, understandably, limited, but […]

Facebook Announces New, Annual App Check-Up Process to Detect Potential Data Misuse

Facebook Announces New, Annual App Check-Up Process to Detect Potential Data Misuse

Back in 2018, in the midst of the furor surrounding how Cambridge Analytica had allegedly utilized Facebook data to manipulate voter actions in various elections, many of the key questions related to Facebook’s lax protection measures, which had enabled organizations like CA to access the platform’s vast data banks in the first place. Facebook responded to this, instituting a new app review system and new limits on data access via its APIs. And now, Facebook has announced the next stage in this process, with a new, annual ‘Data Use Checkup’ which all apps that use Facebook’s APIs will be subjected to going forward. As per Facebook: “Today, we are announcing early testing […]

Facebook Provides New Templates to Help Brands Communicate Key Messages During COVID-19 Shutdowns

Facebook Provides New Templates to Help Brands Communicate Key Messages During COVID-19 Shutdowns

Facebook has provided a new set of templates to help businesses communicate key messages amid the COVID-19 shutdowns around the world. As per Facebook: “We know that many businesses are facing unexpected challenges at the moment, including keeping in touch with customers, so we wanted to share a few things that you can do to get ahead of these challenges and stay connected.” The templates, as you can see above, provide simple, visual tools that you can use to help communicate key business changes, including directing people to online purchasing options, offering alternative support options, promoting gift cards to help support your business and more. Any business can download the […]

GIPHY Outlines Key GIF Trends Amid COVID-19 Lockdowns [Infographic]

GIPHY Outlines Key GIF Trends Amid COVID-19 Lockdowns [Infographic]

GIFs have become a key part of how many people communicate online, providing a simple, engaging way to share a mood, a response or just remember a great movie clip. And as with all digital communications mediums, GIFs have seen a big increase in usage amid the COVID-19 lockdowns. Leading GIF platform GIPHY says that it’s seen a 33% increase in usage over the past month, with more than 10 billion pieces of content being shared on the platform each day. That’s also lead to some new usage trends and shifts, which provide some interesting indicators on what people are doing, when they’re doing it, and how GIFs are being […]