Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as “double-dipping.” All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. No more double-dips. Publishers worried because older studies suggested winning featured snippets drove less actual traffic than the “natural” top ranking result. […]

YouTube launches Video Builder, a lightweight ad creation tool for businesses

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Google has made its free YouTube Video Builder available for beta access, the company announced Tuesday. The tool lets businesses animate static assets, like text, images and logos, with music and transitions for ads on YouTube. Why we care The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video ads. For more established brands and agencies, it may also be a good tool for quickly testing new messaging and assets. Additionally, due to the ongoing pandemic, in-person video shoots may not be an option. Tools such as the Video Builder can be used with existing assets to help brands stay fresh in the minds […]

What Is a CDN? [FAQs]

What Is a CDN? [FAQs]

Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load. That means you need your website or mobile app to be fast to delight visitors. To speed up your web assets, you need a CDN. Don’t know what a CDN is? That’s okay. It’s one acronym in a sea of marketing acronyms that all relate to the inner workings of your business. To understand what a CDN is, imagine you have a website hosted on a server in Denver, Colorado. We don’t often think about websites as being in a physical location because the internet makes it seem everywhere, but a website […]

FAQ: Google’s Popular Products and how to increase your organic product visibility

FAQ: Google’s Popular Products and how to increase your organic product visibility

Google debuted its Popular Products section in mobile organic search results in the U.S. and India in January 2020. It is just one component of the search engine’s broader effort to (re)assert itself as a product search destination. With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages. Here is everything you need to know about Google’s Popular Products section. What is Popular Products? This is a mobile-only showcase of product listings that appear for search queries such as “men’s winter coats.” Typically six products will show, with the option to see “More products.” Users can also use filter bubbles […]

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn Lookalike audiences, if you upload a list, wear it out, and then upload another list for the same persona 6 months later, how much of the lookalike will change vs. overlap with the first created lookalike? A. We’re not privy to the information of how much overlap there is between the Lookalike models, so this is hard to know. One way to try and prevent over-saturation would be to change up the offer or at least creative for the new Lookalike. Even if someone has […]

How to Add Navigation Menu in WordPress (Beginner’s Guide)

How to Add Navigation Menu in WordPress (Beginner’s Guide)

Do you want to add a navigation menu to your WordPress site? WordPress comes with a drag and drop menu interface that you can use to create header menus, menus with dropdown options, and more. In this step by step guide, we will show you how to easily add a navigation menu in WordPress. What is a Navigation Menu? A navigation menu is a list of a links pointing to important areas of a website. They are usually presented as a horizontal bar of links at the top of every page on a website. Navigation menus give your site structure and help visitors find what they’re looking for. Here’s how […]

How Much You Should Actually Spend on Digital Advertising in 2020

How Much You Should Actually Spend on Digital Advertising in 2020

If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint. When it comes to ad spend, there just isn’t a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it’s true. Now, you might be thinking, So, why am I even reading this post, anyways?  While I can’t tell you how much money you should spend on digital ads this year, I can walk you through a framework to help you decide on your own optimal ad spend. Ultimately, here’s what you […]

How Slack’s VP Aligns His Remote Teams and Encourages Cross-department Collaboration

In 2020, working remotely is now more popular than ever. In fact, over 60% of U.S. employees between the ages of 22 and 65 say they work remotely at least occasionally — and 99% of people would choose to work remotely, at least part-time, if they could. As a fellow part-time remote employee (I typically work from home two days a week), I can understand the benefits. For instance, I find I get the most ‘heads down’ work done during those two days. Without the opportunity for kitchen chats, friendly debates with my desk-mates on the recent Cats movie, and hour-long team lunches, I’m incredibly productive. Of course, there are […]

Reddit Updates Political Ad Policy. Launches Transparency Subreddit Listing Political Advertisers

Reddit Updates Political Ad Policy. Launches Transparency Subreddit Listing Political Advertisers

Reddit has announced a new measure for political ads, and a new political ad transparency subreddit, in order to improve its political ad processes ahead of the coming US Presidential Election. The first addition is a new rule which will require political advertisers to leave comments switched on for all their ads for at least the first 24 hours after launch. As explained by Reddit: “Beginning today, we will require political advertisers to work directly with our sales team and leave comments “on” for (at least) the first 24 hours of any given campaign. We will strongly encourage political advertisers to use this opportunity to engage directly with users in […]