The Australian Government Looks to Implement New Laws to Make Google and Facebook Pay News Publishers

The Australian Government Looks to Implement New Laws to Make Google and Facebook Pay News Publishers

In what could be a significant move in the broader regulation of the digital eco-sphere, the Australian Government has announced that it’s looking to provide financial assistance to struggling local news organizations by implementing a new, mandatory code of conduct which would require Google and Facebook to share any revenue they generate as a result of news content with the relevant publishers of such material. As per Australian Treasurer Josh Frydenberg: “The Government has instructed the Australian Competition and Consumer Commission (ACCC) to develop a mandatory code to address commercial arrangements between digital platforms and news media businesses. Among the elements the code will cover include the sharing of data, ranking […]

Why Site Speed Still Matters (Revisited)

Why Site Speed Still Matters (Revisited)

The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. No content or channel […]

How to Create a Productive Remote Team During the COVID-19 Crisis

How to Create a Productive Remote Team During the COVID-19 Crisis

At Main Street ROI, our team has been working remotely for the last 10 years, so the COVID-19 pandemic has not affected our work environment.  Except, of course, for our team members with kids who are now juggling working from home with home-schooling (myself included). But for many businesses working remotely is new, and likely scary, territory.  How do you ensure productivity across your team when you’re not physically in the same office?  How do you maintain your company culture?  How do you maintain work/life balance? Those are just a few questions you may be asking yourself in this new remote environment.  The goal of this article is to answer […]

How Different Generations of Consumers Use Social Media [Infographic]

How Different Generations of Consumers Use Social Media [Infographic]

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence. But that’s Millennials, a generation that’s largely grown up online, and those response figures vary significantly across the different age brackets – so which platforms should you be focusing on to reach your target market? To provide more insight, the team at Animoto broke their research down by generation. Some of their key findings include: Gen Z chose Instagram as the platform to follow brands Baby boomers spend most of their time on YouTube and the Facebook Feed Gen Z, Millennials, and Gen X selected […]

Top YouTube Statistics That Matter In 2020 [Infographic]

Top YouTube Statistics That Matter In 2020 [Infographic]

YouTube is the default video platform of the web. Sure, many social media platforms have seen an unprecedented rise, with videos being their most consumed type of content. However, the mindset of users while logging in to YouTube is to watch videos purposely. In the YouTube statistics below, there are four sections. In the first two sections, you’ll see YouTube demographics, competition on the platform, and the skewed viewership of popular channels. Then there’s some great news for businesses looking to leverage YouTube for their marketing efforts (Hint: The production quality isn’t as important as you might expect, but something else is). There are also data-backed recommendations to get more […]

How to Successfully Remote #WFH, According to 6 Social Media Professionals

How to Successfully Remote #WFH, According to 6 Social Media Professionals

Recently, Melissa Teng had the rare opportunity to get creative with her bathtub at home. Teng, the co-founder and creative director at lifestyle blog Wit and Folly, was working on a social media project with a skincare line. She set up her bathtub space with lights, candles, and bath bubbles. Then, she put herself in the tub as the model. If this were any another time, Teng might have hired someone else to model for the project, but that simply isn’t possible during the COVID-19 pandemic. Individuals everywhere are following social distancing, and staying at home to help minimize public health risk of the coronavirus. In many respects, social media […]