How To Master Writing Advertorials

How To Master Writing Advertorials

I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel, you’ll find a cast of chefs. They either host their own show, make a recipe video, or both. For instance, my favorite Bon Appetit chef, Carla Lalli Music, hosts “Back to Back Chef” on the channel, but also has a few recipe videos. Recently, I went to browse the official website to purchase merchandise. (Hey, I have to represent my favorites!) What I found, in addition to the […]

7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work

7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work

Despite what you might hear, Facebook marketing is not dead. Even with the recent rise of other social media platforms like Instagram, LinkedIn, Youtube, TikTok, and the likes, with over 2.4 billion users, Facebook is still the world’s largest social media platform. And, of those 2.4 billion users, the vast majority spend an average of 60 minutes on Facebook every day. Let that sink in for a second — considering the average person sleeps eight hours a day, that means about 7% of their waking hours are spent with their eyes glued to Facebook. With those stats alone, it’s safe to say that Facebook is alive and well. But why […]

Marketing Guest Blogging Guidelines [2020 Edition]

Marketing Guest Blogging Guidelines [2020 Edition]

Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here. The award-winning HubSpot Blogs have over 7 million monthly visits, and we’re always looking for more brilliant contributors to join our ranks. If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we’d love to hear from you. Please take some time to review this entire page — it should answer any questions you have about what kind of content we’re looking for and how the submission process works. Also, we value your pitch, but due to […]

Local businesses can solicit GoFundMe donations via Bing Places

Local businesses can solicit GoFundMe donations via Bing Places

Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe and Bing will display a donation button within its local listing page. The donate button within a local listing. Source: Bing. Why we care Many local businesses have had to change operating hours, temporarily close or shift their business models to protect their customers and staff and comply with local stay at home orders and business restrictions. Creating a fundraising campaign is one way to help offset lost revenue during the crisis. Featuring a […]

How to Create a Remote Work Schedule that Works for You

How to Create a Remote Work Schedule that Works for You

Whether you’re a new or experienced remote employee, you’ve probably realized how hard it can be to stay on a proper schedule. In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. Then, when you finally feel like you’re on a roll and about to get everything on your to-do list done, you might look out the window, realize how dark it is, and discover that you’ve worked straight through dinner. At HubSpot, where we have a fleet of over 300 full-time remote employees, we hear about the above scenario a lot. And, we’ve also seen that remote […]

How to Block Contact Form Spam in WordPress (5 Proven Ways)

How to Block Contact Form Spam in WordPress (5 Proven Ways)

Are you getting a lot of spam messages through your website contact form? This can be really frustrating and time consuming to deal with. The good news is that there are automated ways to stop contact form spam in WordPress. In this article, we will share 5 different ways to reduce and block contact form spam in WordPress. Why You Need to Block Contact Form Spam Contact form spam is usually automated. It’s an issue even for small, little-known websites as it’s carried out by “bots” that automatically send spam. These spambots crawl websites and look for non-secure forms, so they can email you spammy links. They may also try […]

5 Proven Social Media Engagement Strategies for 2020

5 Proven Social Media Engagement Strategies for 2020

In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. Let’s look at ideas that could make you a force to be reckoned with. I’ve organized them into an AEIOU list. (I want to call it an acronym, but how would you pronounce […]

How COVID-19 may change the SERP forever

How COVID-19 may change the SERP forever

What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP… permanently. The uniqueness of the COVID-19 SERP The SERP Google shows for many queries directly related to COVID-19 (i.e., anything from coronavirus to COVID-19 cure) is unique in two essential ways: The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the […]

Video: Ari Nahmani on local SEO and e-commerce in Google search

Video: Ari Nahmani on local SEO and e-commerce in Google search

On my super short vacation to Israel a few months ago, I had the opportunity to interview several SEOs including one named Ari Nahmani from Kahena. We spoke about two topics; hyperlocal SEO and managing e-commerce in Google search. On the local SEO front, he explained how local SEO can be a bit more complex than normal SEO because of the proximity factors, amongst other things. When it comes to multinational brands with numerous locations, things can get even more complex. But making sure you are fully able to report on conversions and show the value to your customers is key. E-commerce is challenging, you are not just competing with […]