Content Authority: Potential Measures of Authoritative Content – Whiteboard Friday

Content Authority: Potential Measures of Authoritative Content – Whiteboard Friday

When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content’s E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a “content authority” score and how you […]

Google Shopping Update: Now You Can Show Your Products for Free

Google Shopping Update: Now You Can Show Your Products for Free

On Tuesday, Google announced some BIG news for small businesses.  In response to the COVID-19 crisis, Google is overhauling its Shopping results to show free listings.  Since 2012, businesses had to pay to show products in the Shopping results, but starting next week it’ll be free! Here’s what Bill Ready, President of Commerce, said on Google’s blog: Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Wait a Minute, Are All Google Ads Free? It’s important to clarify that this change is specific to Shopping Ads.  This does not affect text ads […]

5 Noteworthy Examples of Corporate Social Media Policies

5 Noteworthy Examples of Corporate Social Media Policies

As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can’t count the amount of times I’ve “Swiped Up to Purchase” on a link from a popular influencer.) But there’s plenty of risk involved with social media, as well. Among other things, a bad social media post could spiral into a full-blown PR crisis or get your business into legal trouble. Fortunately, there is a tactic you can use […]

Google adds website links to ‘Call Ads’

Google adds website links to ‘Call Ads’

Google announced that marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with the business during a time when call volumes are very high and wait times may be long — risking a bad customer experience. The mock-up below shows a traditional Call Ad, but with a new “visit website” link immediately below the description. This is optional, not mandatory. Link makes the ad size larger. Google makes the point that adding the link expands the size of the Call Ad, “giving you greater visibility on the search results page.” Call Ads only appear on devices capable of […]

Google Now Admits When its Search Results Are Sub-Standard via @MattGSouthern

Google Now Admits When its Search Results Are Sub-Standard via @MattGSouthern

In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query with relevant results, it will display the following message: “It looks like there aren’t any great matches for your search.” Google does its best to provide the most relevant search results for a given query, but sometimes that’s not always possible. There are failsafes in place to prevent this from happening, Google notes. Misspellings could potentially lead to low quality results, which Google tries to circumvent by detecting typos and predicting the proper spelling. Google also makes continuous improvements to […]

Google Call Only Ads Now Include Link Option via @SusanEDub

Google Call Only Ads Now Include Link Option via @SusanEDub

Google Ads has announced their Call Only ads now offers advertisers the option to include a link to their website. This announcement also coincides with a renaming of the offering from “Call Only Ads” to simply “Call Ads.” The “visit website” option will make the ad unit slightly larger, with the main headline of the ad still resulting in a phone call. How is This Different? Previously Call Only ads limited functionality to a single clickable headline, which would automatically dial the phone number input by the advertiser. The new feature will still be an option, and not a requirement. Google recommends utilizing the new feature to help reduce the […]

Google Search Adds Feature For Keeping Track of Movies & Shows to Watch via @MattGSouthern

Google Search Adds Feature For Keeping Track of Movies & Shows to Watch via @MattGSouthern

Google is launching a watchlist in search results to help people track the movies and shows they want to see. This feature is an extension of the TV and movie recommendations system Google added to search results last year. “When you’re deciding on a TV show or movie to watch, there are a lot of options out there. And figuring out what content is available across all your subscriptions can be time consuming and overwhelming. You can already find TV and movie recommendations in Search and today we’re adding a new Watchlist tab on mobile, so that you can keep track of what to watch next.” Add Recommendations to the […]

Facebook & Instagram to Show Where Popular Pages Are Posting From via @MattGSouthern

Facebook & Instagram to Show Where Popular Pages Are Posting From via @MattGSouthern

Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts. With this change, users will be able to see the country where page managers are posting content from. This will make it easier to tell if they’re actually located where they say they are. Facebook says it’s testing this update as part of an effort to make high-reach pages more transparent. “We want to make sure people use our services authentically and can understand who is behind the posts they’re seeing… so we’re taking extra steps to make Pages and accounts with large audiences more transparent.” When this update rolls out, the […]

10 Social Media Fails to Avoid in 2020

10 Social Media Fails to Avoid in 2020

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own brand fail in a matter of minutes. Many brands are over-concerned with posting frequency and speed, and not concerned enough with tactics that ensure quality and proper context. A single spur-of-the-moment tweet can cause irreparable damage. And even after it’s deleted, the examples below show that content on social media never truly dies — so […]

Breaking: Google Ads to Require Identity Verification via @SusanEDub

Breaking: Google Ads to Require Identity Verification via @SusanEDub

Google announced today they will begin requiring documentation of user identity and geographic location for advertisers. The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Requirements for Advertisers The verification program will include: personal identification methods business incorporation documents possibly other items to verify who they are operating geography The program will start in the U.S. and roll out globally, with Google noting they believe it will take a few years to complete verification for the entire ad ecosystem. Certain industries will be prioritized in the phased roll out, and will be notified accordingly. They will have 30 days to submit the required […]