Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Should brands still be looking to promote under the looming cloud of COVID-19? This is a difficult question to answer, as, for the most part, it depends. It depends on your product and its relevance at this time, it depends on your messaging and how in-tune you are with broader world events. Essentially, it’s less about what you want to say right now, and more about what your audience wants to hear, and will respond to if they’re, indeed able. So, crystal clear, right? Marketers should just pay attention and make sure they’re providing messaging that people want amid the crisis. To provide some further insight on this, Twitter recently […]

Zoom Releases New Update to Address Security Concerns

Zoom Releases New Update to Address Security Concerns

With Zoom usage soaring amid the COVID-19 lockdowns, the multi-participant video streaming tool has released a new, large-scale update that aims to address its various security and privacy concerns, which have come into much sharper focus in recent weeks. As explained by Zoom: “Today we announced robust security enhancements with the upcoming general availability of Zoom 5.0, a key milestone in our 90-day plan to proactively identify, address, and enhance the security and privacy capabilities of the Zoom platform. By adding support for AES 256-bit GCM encryption, Zoom will provide increased protection for meeting data and resistance against tampering.” AES encryption is the key element of this update – 256-bit AES (‘Advanced […]

Pinterest Highlights New Resources to Help Businesses Maximize Their Pin Presence

Pinterest Highlights New Resources to Help Businesses Maximize Their Pin Presence

Like all social platforms, Pinterest has seen a big surge in usage amid the COVID-19 lockdowns. But in variance to others, Pinterest is specifically seeing increased shopping activity in its app, which could make it a more important platform for brands looking to maintain business activity, and offset some of the losses caused by the shutdown of physical outlets. But making the most of Pinterest isn’t necessarily easy. You need to understand the platform, how people use it, what they respond best to, and how to creatively frame your products to catch people’s eye in Pin feeds. With fewer users than Instagram and Facebook, business owners also aren’t necessarily as familiar […]

Facebook is Adding New Location Transparency Listings on Posts from Pages with High Reach

Facebook is Adding New Location Transparency Listings on Posts from Pages with High Reach

In its latest effort to improve content transparency in the lead up to the US election, Facebook is adding new location markers on individual business profile posts, on both Facebook and Instagram, which will highlight where the managers of that page or account are primarily located, helping to provide additional context. As you can see in this example, there’s a new ‘Poster based in Brazil’ note at the top of the Facebook Page post. As explained by Facebook: “In 2018 we started giving people more context about Facebook Pages, including the primary country location of the people who manage a Page, so people can better understand who’s behind it. We […]

Instagram’s Looking to Fast Track the Deployment of Account Memorialization Tools in Light of COVID-19

Instagram’s Looking to Fast Track the Deployment of Account Memorialization Tools in Light of COVID-19

This is a little grim, but… Instagram has this week confirmed that it’s fast-tracking the development of an account memorialization tool for users who’ve passed, in light of the impacts of COVID-19. As you can see in this example, posted by reverse engineering expert Jane Manchun Wong, the updated account memorialization process would add a ‘Remembering’ notifier below the profile image, and would display a new pop-up cover with a flower icon to any new profile visitors. In response to Wong’s discovery, Instagram confirmed that it is developing this feature, with the company then further clarifying to BuzzFeed that it’s actually ramping up development of the option due to the […]

YouTube Ramps Up Action to Remove COVID-19 Misinformation

YouTube Ramps Up Action to Remove COVID-19 Misinformation

With misinformation about COVID-19 ramping up, YouTube is taking a tougher stance on any videos which include false health claims, or cite information that runs contrary to official health advice. In an interview with CNN, YouTube CEO Susan Wojcicki has outlined the increased action YouTube is now taking on this front, with the provision of accurate, timely information playing a key role in halting the spread of the virus and protecting communities. As per Wojcicki: “Of course, anything that is medically unsubstantiated – so people saying like ‘take vitamin C, take turmeric, we’ll cure you’ – those are examples of things that would be a violation of our policy. Anything that would […]