LinkedIn’s Testing New Link Preview Presentation Options

LinkedIn’s Testing New Link Preview Presentation Options

LinkedIn is experimenting with some new link preview presentation formats, which could have implications for the visuals that you use when posting to the platform. There are a couple of variations in testing – Twitter user Ryan Own Gibson shared this example (via social media expert Matt Navarra), which uses adaptive coloring in the background of the header title pane, based on the dominant color in the preview image. That’s similar to what Facebook tried out back in 2017, though it abandoned the idea not long after it was spotted in the wild. Interestingly, Facebook’s now working on adaptive color background for profiles, so it seems to see some value in […]

Pinterest Joins ‘Stand for Small’ Coalition to Assist SMBs, Provides New Resource Hub

Pinterest Joins ‘Stand for Small’ Coalition to Assist SMBs, Provides New Resource Hub

With Pinterest searches for “support small business” increasing by over 350% during the COVID-19 lockdowns, and small businesses playing a key role in the broader Pinterest eco-sphere, the platform is looking to provide more assistance for SMBs impacted by the pandemic. This week, Pinterest has announced that it’s joining the ‘Stand for Small’ collective, while it’s also put together a new collection of resources to help businesses optimize their Pin presence. As explained by Pinterest: “Small businesses today are among the hardest hit by the effects of COVID-19, as they have less of a cushion to withstand such a dramatic slowdown. That’s why we’re proud to join the #StandForSmall coalition along […]

WhatsApp Officially Launches New, 8-Person Group Video Chat Option

WhatsApp Officially Launches New, 8-Person Group Video Chat Option

After it was previewed by Facebook CEO Mark Zuckerberg late last week, WhatsApp has now officially announced the launch of its new, 8-person, encrypted video chat option, which doubles the capacity of WhatsApp group video calls. As explained by WhatsApp: “The COVID-19 pandemic has meant that many of us are isolated from friends and family, and as a result, we’ve seen that people are turning to voice and video calling on WhatsApp more than ever before. Group calling has been particularly useful and our users have asked to connect with more people at once. Starting today, we’re doubling the number of participants you can have on a WhatsApp video or voice call […]

Facebook’s Holding a Virtual Graduation Event for the Class of 2020, Hosted by Oprah Winfrey

Facebook’s Holding a Virtual Graduation Event for the Class of 2020, Hosted by Oprah Winfrey

Among the various impacts of the COVID-19 shutdowns, one of more significant aspects that can get overlooked is the amount of social and development time that youngsters are losing out on by being at home, and away from schools, sports and other connective events. Teenagers, in particular, are at a crucial stage of their lives, where they’re learning more about who they are, what they’re interested in, and where they stand in the broader social scale. The more they miss out on this, the bigger the impact becomes, so it’s important, where possible, that we look to facilitate ways for younger people to connect with friends and maintain those links, […]

Facebook’s Holding a Virtual a Graduation Event for the Class of 2020, Hosted by Oprah Winfrey

Facebook’s Holding a Virtual a Graduation Event for the Class of 2020, Hosted by Oprah Winfrey

Among the various impacts of the COVID-19 shutdowns, one of more significant aspects that can get overlooked is the amount of social and development time that youngsters are losing out on by being at home, and away from schools, sports and other connective events. Teenagers, in particular, are at a crucial stage of their lives, where they’re learning more about who they are, what they’re interested in, and where they stand in the broader social scale. The more they miss out on this, the bigger the impact becomes, so it’s important, where possible, that we look to facilitate ways for younger people to connect with friends and maintain those links, […]

YouTube Expands Fact Check Panels to US Users as It Works to Counter COVID-19 Misinformation

YouTube Expands Fact Check Panels to US Users as It Works to Counter COVID-19 Misinformation

After recently ramping up its efforts to remove videos that include ‘medically unsubstantiated’ claims about COVID-19 from its platform, YouTube has now announced another element in its push to reduce the distribution of coronavirus conspiracy theories, with the expansion of its fact-check pop-up alerts on searches that are prone to misinformation. As you can see in this example, the new ‘independent fact check’ alerts will appear on searches related to topics that have seen significant misinformation, or have been debated by official review sources. YouTube partners with various fact-checking organizations to review such claims, and the alerts aim to help reduce the spread of misinformation by providing alternate links to authoritative […]

Instagram Publishes New Guide to Help Businesses Make Best Use of the Platform Amid COVID-19

Instagram Publishes New Guide to Help Businesses Make Best Use of the Platform Amid COVID-19

Instagram has published a new COVID-19 playbook for businesses, which outlines a range of ways in which brands and marketers can make best use of the platform’s various tools to help maintain connection with their audiences, and maximize performance, during the global pandemic. The guide includes both specific tips on what you should be looking to use Instagram’s functions for, as well as ‘how to’ overviews for each element. The first section of the guide looks specifically at how brands can ‘take action during COVID-19’ by utilizing the available tools, including notes on Instagram Live, IGTV and Stories. These are some good pointers and considerations – and while Instagram only touches on […]

Instagram Adds Live Donations Feature for Fundraising via Instagram Live

Instagram Adds Live Donations Feature for Fundraising via Instagram Live

Instagram continues to explore new ways to help people and businesses impacted by COVID-19. Today, Instagram has launched a new fundraising option within Instagram Live, which will enable users to raise funds during a Instagram Live stream – like a small-scale telethon via the app. As explained by Instagram: “Many people are facing challenges at this time, and we want to do our part to support nonprofits and communities who need it the most. Now, you can easily create a fundraiser on Live with 100% of the money raised going directly to the nonprofit of your choice.” As you can see in the above screenshots, to create your own Instagram […]

Content Mapping 101: The Template You Need to Personalize Your Marketing

Content Mapping 101: The Template You Need to Personalize Your Marketing

What is a Content Map? A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage. Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them. On its surface, this sounds like great advice. Personalization, giving people content that they’re actually interested in … it […]

How working from home has thrown a wrench in campaign targeting [Video]

How working from home has thrown a wrench in campaign targeting [Video]

The ability to work from home is helping businesses stay in operation as the world continues to find ways to overcome COVID-19. For some businesses, this is a mixed blessing as their now decentralized staff has to make sense of data that may not be as reliable due to the unexpected shift in work environments. “One thing we’ve noticed a lot in B2B, almost more than B2C, is analytics data being terrible right now, because all of a sudden your B2B companies who are 10, 20, 30,000 employees are at home, logging into your corporate website and all your IP filters are gone,” said Brad Geddes of AdAlysis during our […]