Has your opinion about attending conferences changed? Take our survey

Has your opinion about attending conferences changed? Take our survey

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index. Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to […]

SEOs and developers: Why they’re better together [Video]

SEOs and developers: Why they’re better together [Video]

[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their ability to communicate and cooperate with other teams. During our crawling and indexing session of Live with Search Engine Land, Google’s Martin Splitt shared his mission to shatter the divide between SEOs and […]

The 13 Best Email Template Builders for Any Budget

The 13 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns. Then again, the fact that there are dozens of tools available can pose a challenge […]

8 Best WordPress Notification Bar Plugins (Compared)

8 Best WordPress Notification Bar Plugins (Compared)

Do you want to add a notification bar on your website? A floating bar or “hello bar” can be an effective and non-intrusive way to alert users about a sale or coupon. However, it could also get annoying if it’s not setup properly. For instance, a notification bar that takes half the screen on mobile is not a good user experience. In this article, we’ll help you pick the best WordPress notification bar plugins to boost traffic, get more subscribers, and increase sales. What to look for in a WordPress Notification Bar Plugin? There are plenty of WordPress notification bar plugins available in the market, but not all of them […]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand. Below, let’s review grassroots marketing from the best strategies to examples that’ll inspire your own campaigns. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. However, this might […]

Crisis Adaptation – Whiteboard Friday

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We’ve adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version […]

The Ultimate Guide to Building a Website Redesign Strategy

The Ultimate Guide to Building a Website Redesign Strategy

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders, this guide will […]

Nearly two-thirds of online publishers saw lower CPMs in early May

Nearly two-thirds of online publishers saw lower CPMs in early May

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished advertiser competition. The survey was conducted between April 29 and May 11. Source: IAB survey, n=173 Programmatic less impacted. Programmatic providers have been less impacted overall, with […]