Google has been spotted showing links to web pages when people search for topics on YouTube. The post Google Tests Showing Web Pages in YouTube Search Results via @MattGSouthern appeared first on Search Engine Journal.
Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to evergreen content. The post What Is Evergreen Content & Why Should You Care? via @JuliaEMcCoy appeared first on Search Engine Journal.
When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment. According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical anxiety or depression. “Anxiety disorders affect 48 million adults in the U.S. Anxiety presents itself as a wide range of symptoms, and can be a result of biological factors or triggered by a change in environment or exposure to a stressful event. With COVID-19 introducing new points of stress, communities are seeing a rise in mental health issues and needs.” Google is doing its part to assist those who […]
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools. When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen. Not quite ready to send that Tweet? Now on https://t.co/fuPJa36kt0 you can save it as a draft or schedule it to send at a specific time –– all from the Tweet composer! pic.twitter.com/d89ESgVZal — Twitter Support (@TwitterSupport) May 28, 2020 How to Schedule Tweets on Twitter.com Tweets can be scheduled in a few simple steps. First, compose your tweet. Then, instead of hitting send, click the calendar icon […]
The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more / 13 seconds ago ADVERTISEMENT Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the digital marketing news of the week, plus, deadbeat bird dads, dangerous methods for opening beer bottles, and complimentary shortbread cookies. Here are this week’s top stories: Google Page Experience Update Google announced a future update that will consider the quality of the perceived user experience on a page in rankings. Discovery Campaigns Launch Globally Discovery ads can be in a responsive or carousel format and can run on YouTube, the discover feed […]
A new executive order from President Trump may affect every blog, recipe site, review site, ecommerce site, and online forum that publishes user-generated content. The executive order specifically mentions Facebook and Twitter. But the scope of the order includes all websites that publish user-generated content that is moderated. According to the text published by the White House: “Sec. 7. Definition. For purposes of this order, the term “online platform” means any website or application that allows users to create and share content or engage in social networking, or any general search engine.” I asked Jeff Ferguson, Adjunct Professor of Digital Marketing at UCLA and partner at Amplitude Digital (@AmplitudeAgency) about […]
The COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Here’s why you should keep creating content now and beyond. The post 6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst appeared first on Search Engine Journal.
After listening to The Search Engine Journal Show podcast between Brent Csutoras and Bill Hunt where they talked about a number of challenges with hreflang implementation, I thought it might be time to explain how to minimize some of the key challenges and debunk some others. Hreflang is actually a fairly straightforward concept that enables you to take the ambiguity out of a set of pages, especially in a common language, and attribute them to a specific local. Very simply, you have a page for the U.S. and then you have the exact same page for multiple other markets. Hreflang is a method to indicate which specific language markets each […]
Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total. Core Web Vitals were introduced just weeks ago, and at the time they could only be measured using the Chrome UX report. With the announcement that Core Web Vitals will be incorporated into Google’s ranking algorithm, the company is adding measurement capabilities to many of its existing tools. See: Google’s Core Web Vitals to Become Ranking Signals Core Web Vitals can now be measured using: Search Console PageSpeed Insights Lighthouse Chrome DevTools Chrome UX Report Web Vitals Extension Here’s more about using each of these tools to measure Core […]