Google Adds An Anxiety Disorder Self-Assessment to Search Results via @MattGSouthern

Google Adds An Anxiety Disorder Self-Assessment to Search Results via @MattGSouthern

When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment. According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical anxiety or depression. “Anxiety disorders affect 48 million adults in the U.S. Anxiety presents itself as a wide range of symptoms, and can be a result of biological factors or triggered by a change in environment or exposure to a stressful event. With COVID-19 introducing new points of stress, communities are seeing a rise in mental health issues and needs.” Google is doing its part to assist those who […]

Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern

Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern

Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools. When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen. Not quite ready to send that Tweet? Now on https://t.co/fuPJa36kt0 you can save it as a draft or schedule it to send at a specific time –– all from the Tweet composer! pic.twitter.com/d89ESgVZal — Twitter Support (@TwitterSupport) May 28, 2020 How to Schedule Tweets on Twitter.com Tweets can be scheduled in a few simple steps. First, compose your tweet. Then, instead of hitting send, click the calendar icon […]

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more  / 13 seconds ago ADVERTISEMENT Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the digital marketing news of the week, plus, deadbeat bird dads, dangerous methods for opening beer bottles, and complimentary shortbread cookies. Here are this week’s top stories: Google Page Experience Update Google announced a future update that will consider the quality of the perceived user experience on a page in rankings. Discovery Campaigns Launch Globally Discovery ads can be in a responsive or carousel format and can run on YouTube, the discover feed […]

Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

A new executive order from President Trump may affect every blog, recipe site, review site, ecommerce site, and online forum that publishes user-generated content. The executive order specifically mentions Facebook and Twitter. But the scope of the order includes all websites that publish user-generated content that is moderated. According to the text published by the White House: “Sec. 7. Definition. For purposes of this order, the term “online platform” means any website or application that allows users to create and share content or engage in social networking, or any general search engine.” I asked Jeff Ferguson, Adjunct Professor of Digital Marketing at UCLA and partner at Amplitude Digital (@AmplitudeAgency) about […]

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask via @motokohunt

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask via @motokohunt

After listening to The Search Engine Journal Show podcast between Brent Csutoras and Bill Hunt where they talked about a number of challenges with hreflang implementation, I thought it might be time to explain how to minimize some of the key challenges and debunk some others. Hreflang is actually a fairly straightforward concept that enables you to take the ambiguity out of a set of pages, especially in a common language, and attribute them to a specific local. Very simply, you have a page for the U.S. and then you have the exact same page for multiple other markets. Hreflang is a method to indicate which specific language markets each […]

Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern

Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern

Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total. Core Web Vitals were introduced just weeks ago, and at the time they could only be measured using the Chrome UX report. With the announcement that Core Web Vitals will be incorporated into Google’s ranking algorithm, the company is adding measurement capabilities to many of its existing tools. See: Google’s Core Web Vitals to Become Ranking Signals Core Web Vitals can now be measured using: Search Console PageSpeed Insights Lighthouse Chrome DevTools Chrome UX Report Web Vitals Extension Here’s more about using each of these tools to measure Core […]