I’ll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn’t know the purpose of a meta description, and why it was so important that I should add one to a blog post. “Google will show the accurate text of my blog posts in […]
A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and measure performance. There is also an ads interface to run promoted Product Pins. It’s live in the U.S. and Canada now and rolling out to countries where Pinterest ads are available in the coming weeks How it works. To get started, after you install the Pinterest app, simply ad a tag to your site. Then […]
Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It’s easy to ignore because there are no options to select the audience temperature as you’re building your campaign. It’s not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, then your campaigns are destined to fail. Worst of all, it’s not clear exactly why you’re campaigns are failing unless you understand this critical factor. What Is Audience Temperature? The good news is that you likely already understand audience temperature — it’s basic Marketing 101. As of writing this article, there are over 2.6 billion […]
Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called “fleets,” short for “fleeting tweets” in Brazil. Fleets, which aren’t yet available in the U.S., are similar to that of Instagram Stories. Like Instagram’s layout, Twitter users who have Fleets will see a bar with circular Story icons from each account above their Twitter feed. From their homepage, a user can tap on a circular Fleet icon to see what an account posted in their Fleets area. Source Unlike tweets, the text, video, or […]
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Are you looking for the best WordPress business themes? While there are many free and premium WordPress themes available on the internet, not all of them are suitable for your business website. In this article, we will share some of the best WordPress business themes that you can use. Creating a Business Website with WordPress WordPress is the most popular website builder in the market. This is why many big brands use WordPress for their sites. You will find 2 types of WordPress websites on the internet. WordPress.com, which is a hosted solution, and WordPress.org, which is a self-hosted platform. Check out our complete article on WordPress.com vs WordPress.org for […]
Are you in the market for your new account-based marketing software solution? If so, then you’ve come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software to help you do that is imperative. As HubSpot’s Senior Manager of Accelerated Leadership Programs, Ryan Batter states, “The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.” So, when you’re […]