How to Stay Creative With an SEO-Driven Content Strategy

How to Stay Creative With an SEO-Driven Content Strategy

When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a […]

How to Get Cheap Clicks with Facebook Ads

How to Get Cheap Clicks with Facebook Ads

Since the dawn of the internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google AdWords, and eventually Facebook Ads… Regardless of the ad network, the question is always the same, “how do you get the cheapest clicks?” It’s an obvious question because if all else is equal, the cheaper the click, the lower the cost per sale.  And the lower the cost per sale, the higher the return on investment (ROI). In this article I’m going to focus on the ad network where businesses can likely […]