Google My Business Listings Can Link to Gift Card & Donation Pages via @MattGSouthern

Google My Business Listings Can Link to Gift Card & Donation Pages via @MattGSouthern

Google is letting businesses add links to their GMB listing that customers can click on to purchase gift cards or make donations. Businesses can link directly to a gift card purchase page on their website. If a business does not have a dedicated page of gift card offerings, they can sign up with one of Google’s partners which includes Square, Toast, Clover, and Vagaro. In order to allow businesses to accept donations via their GMB listing, Google has partnered with PayPal and GoFundMe. Support links will be visible to consumers later in search results later this month. Google is not charging any additional fees for this service, though there may […]

Google Announces New, Free Digital Skills Training Sessions Online

Google Announces New, Free Digital Skills Training Sessions Online

With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education courses, with a new series of online sessions designed specifically to meet increased need during the crisis. As explained by Google: “We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”  The schedule of courses, which you can see above, could provide some valuable insight for those looking to get a better understanding […]

TikTok Changes Rules on Music Usage by Businesses

TikTok Changes Rules on Music Usage by Businesses

A common question we’ve been asked about TikTok usage for brands is whether businesses can add whatever songs they want to their TikTok clips, free of constraints or costs. And the answer thus far has been yes, as such usage was seemingly built into TikTok’s existing agreements with music publishers, many of which stemmed from back when it was called Musical.ly. But now, that appears to have changed, which could alter your brand approach to TikTok marketing. According to Dave Jorgenson, a video producer for The Washington Post, TikTok has quietly altered the rules around commercial usage of popular music, which will stop verified brands from using popular tracks, referring […]

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

While Facebook Watch hasn’t yet become the next big digital video platform, or a YouTube rival, as such, usage of, and interest in, the option has been steadily growing, with several shows building significant audience followings, and bringing more viewers across to Facebook for longer and repeat sessions. Last year, Facebook reported that Watch is now being used by 720 million people each month, and while the details of that figure are somewhat questionable (the official wording is “720 million people spend at least one minute in Watch each month”), that is still a significant audience, which has also grown further during the COVID-19 lockdowns. And this week, Facebook has sought to provide […]

Snapchat Announces New Resources to Assist Users Dealing with Domestic Violence

Snapchat Announces New Resources to Assist Users Dealing with Domestic Violence

Among the many tragic consequences of the COVID-19 pandemic, authorities around the world have reported significant increases in cases of domestic violence, with many victims now stuck inside with their abusers, limiting their means of escape. The increases have been reported in almost all regions – Brazil estimates that it’s seen a 50% increase in domestic violence cases, New Zealand police and support agencies have seen calls regarding family harm jump 20%, while a UN-commissioned report estimates that a 20% increase in domestic violence cases stands across all of its member states. It’s a frightening, and horrendous side-effect of the broader mitigation efforts, and while the lockdowns will improve the safety of the […]

Google Adds ‘Curbside Pick-Up’ Notifications on Business Listings to Facilitate Contact-Free Options

Google Adds ‘Curbside Pick-Up’ Notifications on Business Listings to Facilitate Contact-Free Options

In order to help facilitate contact-free shopping options amid COVID-19, Google has added a new ‘curbside pickup’ listing option for businesses, via both local inventory ads and Google My Business profiles. As you can see in the left screenshot above, businesses can now access a new ‘Curbside Pickup’ label that will be added to local inventory ads for relevant businesses in the top feed. That could help attract more business, and facilitate related queries without users having to click through on the ad, providing another promotional element. Google says that the option is currently in beta, and available to advertisers in the regions where local inventory ads have launched, and […]

Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest has announced the launch of its updated Pinterest Business Community platform, which aims to facilitate discussion about Pinterest tactics, and other business tips, among Pinterest users. The platform includes links to both help and advice guides to help maximize your Pin presence. It also includes case studies on successful Pin campaigns, and a community notice board where you can contribute to Pin-related discussion. You can sign-up to contribute with your Pinterest business profile – follow the links through, log into Pinterest, and you can then customize your avatar and dive into the conversation. The initiative is not entirely new. Based on the conversations on the notice board, some users […]

Facebook Outlines Full Graduation Week Schedule and Announces New Assistance Tools for Students

Facebook Outlines Full Graduation Week Schedule and Announces New Assistance Tools for Students

After announcing its upcoming virtual graduation event last month, Facebook has now unveiled the full program of events, along with the celebrity presenters that will be on hand to help toast the Class of 2020. As explained by Facebook: “Mindy Kaling and B.J. Novak will co-host our multi-hour commencement broadcast #Graduation2020: Facebook and Instagram Celebrate the Class of 2020, on May 15 at 11AM PT/2PM ET. Today we are announcing an introduction by Sheryl Sandberg to a commencement address from Oprah Winfrey and a performance from Miley Cyrus of her hit song, “The Climb.” Awkwafina, Jennifer Garner, Lil Nas X and Simone Biles will offer words of wisdom for the Class of 2020.” While students are not able to […]

Google Ads Beta Testing Curbside Feature Pickup in Shopping via @SusanEDub

Google Ads Beta Testing Curbside Feature Pickup in Shopping via @SusanEDub

Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator. What the Curbside Pickup Indicator Looks Like The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Eligibility to Run The feature is currently in beta, and only available to advertisers who have completed onboarding for store pickup and are running local inventory ads. This includes merchants who run on a Google Hosted Local Storefront, or Merchant Hosted Local Storefront. The description of these features and experiences are explained further here. Curbside Pickup Alerts Without Local […]

Account-Based Marketing vs. Inbound Marketing: What’s the Difference?

Account-Based Marketing vs. Inbound Marketing: What’s the Difference?

In a perfect world, B2B marketing begins with picking the right clients to market to and serving them the right message, every single time. Think about how much easier marketing is when you know exactly which companies to target — and not only who your target clients are, but what marketing messages would best resonate with them. That’s the dream, right? While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality. You may be pretty familiar with inbound marketing: creating content that delights customers. You […]