Brand Logos: The Good, The Bad, and The Most Questionable Designs

Brand Logos: The Good, The Bad, and The Most Questionable Designs

When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Your brand’s logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is […]

Risk-Averse Link Building – Best of Whiteboard Friday

Risk-Averse Link Building – Best of Whiteboard Friday

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of […]

Data Shows Snapchat is Highly Influential in Getting Younger People to Vote

Data Shows Snapchat is Highly Influential in Getting Younger People to Vote

Could Snapchat play a key role in deciding who will become the next US President? It could certainly have an impact, based on the findings of two new reports. The first comes from Democracy Works, which found that of the 450,000 Snapchatters who registered to vote through its TurboVote process in 2018 – via a campaign that was actively promoted by Snap – around 57% then went on to vote in the US Midterms. That equates to around 260,000 extra votes cast as a direct result of a push via the app. Snapchat launched a range of election day stickers and Lenses to encourage users to vote in 2018, along with listings of […]

Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram has launched a new ‘House of Instagram’ mini-site, which provides links to a range of guides, tips and resources for businesses, with a focus on the Australian market. The information hub includes overviews of how to build your brand on the platform, how to connect with Instagram audiences, as well as case studies and wellbeing tools. It also includes an ‘A to Z of Instagram’ listing, which, according to Instagram: “[Provides] an inside look at some of the latest trends, incredible communities and creators on Instagram that connect their passion with people. Some you may have heard of, and some you’ll discover for the first time. It’s the A […]

Google’s John Mueller: “Ranking Isn’t Always the Goal” via @MattGSouthern

Google’s John Mueller: “Ranking Isn’t Always the Goal” via @MattGSouthern

Site owners should not be so concerned about ranking well in Google that they lose sight of making content that’s useful to people. That’s the gist of a recent comment left by Google’s John Mueller in a Reddit thread about search rankings. The thread asks: “If I didn’t know what technical SEO was, but had consistent high quality CONTENT, could I rank #1?” In response, Mueller shares a statement that’s seldom heard in the SEO world: “Ranking isn’t always the goal.” What’s most important is to create content that people are searching for. In theory, a page could rank well based on content alone, especially if the topic isn’t often […]

Reddit Tries Out Blockchain-Based Incentive Scheme to Encourage Community Actions

Reddit Tries Out Blockchain-Based Incentive Scheme to Encourage Community Actions

Try as they might, social networks just haven’t been able to integrate blockchain technology into their processes in any workable way as yet. Facebook’s Libra project is still plagued with issues, and while Twitter CEO Jack Dorsey is a big advocate for cryptocurrency, there’s no obvious use for such within tweets at this stage. But maybe, Reddit has found a way – this week, Reddit has launched a test of a new, blockhain-based ‘Community Points’ system, which will enable Reddit moderators to allocate points to community members based on their activity within their subreddits. Those ‘points’ can then be used to purchase things like ‘Special Memberships’, which will give users […]

LinkedIn Rebrands Editorial Team to LinkedIn News as it Continues to Expand News Coverage and Content

LinkedIn Rebrands Editorial Team to LinkedIn News as it Continues to Expand News Coverage and Content

LinkedIn has announced a re-brand of its editorial team, which has now grown to more than 75 individual staff, working across 15 regions. As explained by LinkedIn News VP Daniel Roth: “Editors play a central role in LinkedIn’s professional community, from original reporting to cultivating/curating conversations from members, Influencers and publishers. Our mission is to give professionals the news and views they need now to stay informed and to build their voices. To help members connect with this content, today we’re launching a distinct editorial identity – LinkedIn News – that reinforces our work as a trusted professional news brand, while communicating the value we bring to you and the community.” Aside […]

Facebook Invests $1 Billion into New Sea Cable to Improve Internet Access in Africa

Facebook Invests $1 Billion into New Sea Cable to Improve Internet Access in Africa

Facebook has reportedly committed more than $1 billion to the development of a new sub-sea cable link designed to improve connectivity in Africa, and connect more people to the internet – and subsequently, connect more users to Facebook. The plan’s part of Facebook’s broader mission to connect with world, with over 3.5 billion people reportedly still unable to access the internet. As explained by Facebook: “Africa is currently the least connected continent, with just over a quarter of its 1.3 billion people connected to the internet. As part of our commitment, we’re proud to announce that Facebook has partnered with leading African and global operators to build 2Africa, the most comprehensive subsea […]

YouTube Launches 4 New Features For Video Creators via @MattGSouthern

YouTube Launches 4 New Features For Video Creators via @MattGSouthern

YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel. Each of the new features were previewed in the latest edition of the company’s ‘Creator Insider’ videos. Some are available now, while others are rolling out over the next few weeks. Here’s more about the new features for video creators. Know When Your Audience is Online One of the new features YouTube is rolling out was initially launched last month in a limited preview. Now it’s being rolled out to 100% of channels. For the first time ever, YouTube is giving creators access to data which lets them know when their […]

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Instagram has been rolling this option out over the last few weeks, but today, it’s officially announced that all users can now save the video of their Instagram Live broadcast to IGTV, and keep it available for viewing for as long as they choose. Up till now, Instagram Live broadcasts have only, technically been available to viewers during their broadcast – i.e. when the ‘Live’ marker appears on the users’ Stories bubble. Users have additionally had the option to save the video of their Instagram Live broadcast to their camera roll, then re-upload as they see fit – but now, you’ll also have the capacity to send the video direct to […]