The old marketing playbook isn’t enough during COVID [Video]

The old marketing playbook isn’t enough during COVID [Video]

[embedded content] “We’re seeing . . . that a lot of brands are doing things that they have never done before, and that’s actually what is working,” Kaitlin McGrew, SEM strategist at PMG, said during our digital commerce marketing session of Live with Search Engine Land, adding that she has been witnessing brands offer deeper discounts on products that typically don’t get marked down to help bring key performance indicators close to their normal levels. Fashion accessory brand Groove Life also took an approach that is counter to what many marketers might be considering these days: “We were like, ‘Well, we’ve got this creative, we’re planning on doing a sale […]

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Think about social media: the platforms remain addictive because you can refresh your feed and see new material any time you visit. Different types of people want to engage in communities in different ways. Some seek out one-to-one connections with like-minded people whom they can call on for advice or input. Others prefer to participate in large discussions […]

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn’t insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children’s schools are closed for the other half. Other colleagues are dealing with increasing anxiety as a result of tight living quarters. As we can all probably attest, the boundary between “work” and “home” life is quickly shrinking. (I’m currently typing this in the same spot I do my afternoon yoga, after-work ‘happy hour’ with friends, and nighttime movie-watching.) Of […]

Inside the judging chamber: 17 tips for crafting impressive awards submissions

Inside the judging chamber: 17 tips for crafting impressive awards submissions

Since inception in 2015, the Search Engine Land Awards have maintained some of the highest submission requirements and strictest standards among digital marketing awards programs. The application process requires submitting details around campaign budget, metrics, strategy and tactics, tools and resources used by entrants, in addition to laying out a compelling case study within the submission limitations. As a result, assembling all of the required materials and supporting data is a team effort and time investment, though one past winners and finalists have concurred is well worth the effort. About our panel of expert judges While it’s common across many marketing awards programs to have a judging panel of peers […]

How to Create a Custom WordPress Widget

How to Create a Custom WordPress Widget

Do you want to create your own custom widgets in WordPress? Widgets allow you to add non-content elements into a sidebar or any widget-ready area of your website. You can use widgets to add banners, advertisements, newsletter sign up forms, and other elements to your website. In this article, we will show you how to create a custom WordPress widget, step by step. Note: This tutorial is for DIY WordPress users who are learning WordPress development and coding. What is a WordPress Widget? WordPress widgets contain pieces of code that you can add to your website’s sidebars or widget-ready areas. Think of them as modules that you can use to […]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own. You can find the data, and more context on the dataset […]