Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

The COVID-19 pandemic has had major impacts on virtually everything that we do. We’re working from our homes, alongside our kids in virtual school classes, while shopping malls are emptied out, and even going for a walk can feel somewhat unsafe. Logically, COVID-19 has also impacted what people talk about, with pretty much every conversation you have these days now referring, in some way, to the situation. For marketing and communications pros, that’s also meant a re-think in focus. How do you continue maximizing brand exposure amid such an event? Should you even be looking to continue advertising during a pandemic? The true answer is that there is no answer – […]

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

The Content Marketing Institute recently published the results of its 2020 Content Management and Strategy survey, which incorporates the responses of some 250 content marketing managers from organizations of more than 50 staff. As CMI points out in its notes, the survey was fielded in January/February 2020 “in a pre-COVID world”. Yet, despite the significant impacts that COVID-19 has had on how we operate, the results do provide some valuable insights into where content marketing is placed within organizations, and underlines some of the most common challenges to strategic content management. Here are some of the key findings: First off, while the results show that 78% of organizations are taking […]

Audio Tweets? New Experiment Provides a Glimpse at a Possible Future Tweet Innovation

Audio Tweets? New Experiment Provides a Glimpse at a Possible Future Tweet Innovation

With podcast listenership on the rise, is there now a place for audio to become a more significant element of social platforms? Could audio tweets, for example, provide a new element to the app? It’s an interesting consideration, and recently, members of Twitter’s designed team mocked up what audio tweets might look like. As you can see in these images, shared by Owen Williams on Twitter, this is what Twitter’s ‘Hear and Now’ audio tweets might look like, and function, with clips attached to tweets, and even highlighted in a special segment. The basics of the concept are not entirely new. Back in 2018, Twitter launched audio-only live-streams, both in Twitter […]

Facebook Outlines the Next Elements in its Free Group Admin Education Series

Facebook Outlines the Next Elements in its Free Group Admin Education Series

After running an initial series of virtual workshops for group admins last month, Facebook has now announced the next sessions in its Community Education series, which are designed to help Facebook group admins maximize community engagement. Facebook’s initial workshops focused on establishing your Facebook group, and dealing with the additional challenges posed by COVID-19 – you can view the videos from that first series here. The next sessions, beginning next week, will focus on ‘Community Foundations’ and will provide key tips and notes on setting up and maintaining a thriving community. If you’re looking to get more out of your Facebook groups, they may be well worth attending – each […]

Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook is looking to clarify its rules around how creators are allowed to use music in their content, while it’s also adding a new indicator in Facebook and Instagram live-streams to help people avoid potential copyright issues. As explained by Facebook: “We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community – and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.” Facebook established a new set of agreements with music publishers back in 2018, and since then, it’s […]

Twitter Begins Live Testing of New Controls Over Who Can Reply to Your Tweets

Twitter Begins Live Testing of New Controls Over Who Can Reply to Your Tweets

Twitter’s head of product Kayvon Beykpour first noted the initial stages of the project in October last year, and now, Twitter has officially confirmed that a limited group of users will have access to a live test of its audience control options for tweets, which will enable people to restrict who can reply to their updates. As explained by Twitter: “Before you Tweet, you’ll be able to choose who can reply with three options: ‘Everyone’ (standard Twitter, and the default setting), ‘Only people you follow’, or ‘Only people you mention’. Tweets with the latter two settings will be labeled and the reply icon will be grayed out so that it’s clear […]

How to Add Image Choices in WordPress Forms (Boost Engagement)

How to Add Image Choices in WordPress Forms (Boost Engagement)

Recently, a reader asked us how to add image choices to their WordPress forms. Maybe this is something you’ve wondered about too. Instead of just displaying text choices, images can instantly make your forms more engaging. This can help improve your response rate and form conversions. In this article, we’ll show you how to add image choices in WordPress forms to boost engagement and conversions. What are Image Choices and Why Use Them in Your Forms? Image choices are photos, illustrations, graphics, or icons that your users can choose between when completing your form. Here’s a form using image choices, rather than regular text options. The first choice, Strawberries, has […]

Reviewing the Types of Advertising Funnel Models & What Ad Channels Perform Best

Reviewing the Types of Advertising Funnel Models & What Ad Channels Perform Best

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t worth purchasing, but because there are so many competitors, products, and other categories of a solution, that the odds are against them picking you. But there are ways to increase the likelihood they become a customer of yours. And it involves delivering the right advertising at the right stage of the buyer’s journey. To do it, you have to understand the advertising funnel. Defining the advertising funnel When discussing the buyer’s journey, it helps to have a way to visualize how prospects move through various stages to purchase. For over […]

What You Need to Know About DKIM Authetnication

What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my life — and my inbox — changed forever. So in […]