Twitter to Let Users Choose Who Can Reply to Tweets via @MattGSouthern

Twitter to Let Users Choose Who Can Reply to Tweets via @MattGSouthern

Twitter is officially testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets. Unlike some test features that are rolled out unannounced, Twitter is actively encouraging people to try this one. Testing, testing… A new way to have a convo with exactly who you want. We’re starting with a small % globally, so keep your 👀 out to see it in action. pic.twitter.com/pV53mvjAVT — Twitter (@Twitter) May 20, 2020 “Unwanted replies make it hard to have meaningful conversations,” Twitter states in an announcement. To remedy that, Twitter is giving users the ability to choose who can contribute to a conversation. ‘Who Can […]

Facebook Adds Post Creation Capacity to Creator Studio App

Facebook Adds Post Creation Capacity to Creator Studio App

Hey, remember how, back in February, Facebook launched a new Creator Studio app which was designed to make it easier to manage your Facebook and Instagram posts on the go, and get more insights on content performance? It’s probably hard to forget, given that if you schedule anything through your Facebook Page on desktop, you now have to do so through Creator Studio. If you don’t recall, a quick reminder – while Creator Studio looks good and does, indeed, provide more access to a broader range of stats, a key flaw in its design is that you can’t actually create posts within the app. You need to create your posts […]

Reddit Launches New, 12-Week Online Advertising School Program

Reddit Launches New, 12-Week Online Advertising School Program

Reddit is hosting a new, online advertising school program, which will enable participants to learn from industry professionals, and submit work for assessment by the broader Reddit advertising community. Reddit’s Ad School will cover a range of key elements, including copywriting, PR and social media marketing. The Ad School classes will run once a week, with a class of up to fifty students meeting with an expert teacher via video conference. The teachers – who will be ‘director level or above’ in each area – will then take students through the essentials, and issue an assignment to the class. “The lecture will be made publicly available immediately following the class on […]

Facebook Brings Polls Back to Messenger

Facebook Brings Polls Back to Messenger

They weren’t gone for long, but their absence prompted a signficant enough backlash that Facebook has today announced that polls for Messenger are once again back in play within your chat streams. Facebook first launched polls in Messenger back in 2016, but they were removed recently as part of Facebook’s ‘Lightspeed’ revamp of the Messenger app, which sought to streamline its operations and declutter presentation. But now, Messenger polls have returned – and what’s more, they come with a fresh new look, and improved response. As explained by Facebook: “Power users of the previous version of Polls will note that we’ve refreshed the look and feel with new colors and […]

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be going through […]

24 Data-Backed Reasons to Personalize Your Marketing

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests. “These results [indicate] that consumers have reached the tipping point when it comes to […]

Facebook Will Allow Most of its Employees to Permanently Shift to Remote Work

Facebook Will Allow Most of its Employees to Permanently Shift to Remote Work

With Twitter recently announcing that it would allow its employees to work from home forever, if they choose, Facebook is now also leaning into the remote work shift, with CEO Mark Zuckerberg saying that “most employees” will be allowed to work from home moving forward, beyond the current COVID-19 lockdown period. As reported by The Verge, Zuckerberg says that he wants Facebook to “be the most forward-leaning company on remote work” “We need to do this in a way that’s thoughtful and responsible, so we’re going to do this in a measured way. But I think that it’s possible that over the next five to 10 years – maybe closer to 10 […]

Facebook’s Adding New Warning Prompts in Messenger Threads to Protect People from Scammers

Facebook’s Adding New Warning Prompts in Messenger Threads to Protect People from Scammers

Facebook is adding two new warning tools designed to protect users from scams and unwanted attention, while it’s also looking to increase its focus on protecting minors within the app. First off, Facebook’s adding a new safety notice within Messenger streams that will seek to help users identify when they may be interacting with potential scammers. As explained by Facebook: “We’re introducing safety notices in Messenger that will pop up in a chat and provide tips to help people spot suspicious activity and take action to block or ignore someone when something doesn’t seem right.” As you can see in this interaction (above), when a user has accepted a chat […]

Google Launches New Podcast Promising Undocumented Information via @MattGSouthern

Google Launches New Podcast Promising Undocumented Information via @MattGSouthern

Google is launching a new podcast which promises to live up to its name of “Search Off the Record.” Google’s John Mueller, Martin Splitt, and Gary Illyes are teaming up to present a “mixed bag” of content about Google Search. New Podcast from Google Webmasters 🦄🎙🎧@johnmu @g33konaut and @methode talk all things Google Search such as: 🗣trending topics in SEO🖥Search Console features🎉fun stories, and more! Find the full trailer and subscribe to Search Off the Record → https://t.co/8cQVTALyGD pic.twitter.com/iIUafSeIFr — Google Webmasters (@googlewmc) May 21, 2020 If you’re wondering whether or not the podcast is worth listening to – Mueller says in the trailer the team will share information that […]

Facebook Announces New Collaboration Tools for Workplace, Including First Steps into VR Offices

Facebook Announces New Collaboration Tools for Workplace, Including First Steps into VR Offices

Facebook CEO Mark Zuckerberg has outlined a range of new remote collaboration tools for the company’s professional Workplace platform, including video chat Rooms and new ways to connect via Portal. Here’s a look a how Facebook’s working to cater to the rising demand for WFH tools. First off, Facebook’s expanding its new Messenger Rooms to Workplace, with Workplace Rooms. As explained by Facebook: “Workplace Rooms is a secure and easy way for coworkers to get things done and stay connected when they can’t be together in person. It’s a meeting space with unlimited time, where you can invite up to 50 people to a video call even if they’re not in […]