Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related implications for the digital marketing ecosystem. According to an Alignable survey of more than 300,000 small businesses, roughly 85% have now been affected, mostly in the form of lost revenues and layoffs. About 75% of SMBs have applied for help from the Payroll Protection Program, although less than 40% had successfully received funds as of […]

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

On this week’s episode of Marketing O’Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.  / 1 hour ago ADVERTISEMENT Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the new Facebook feature that has small businesses thinking big and the digital marketing news of the week on the Marketing O’Clock podcast. Introducing Facebook Shops  Businesses will have the ability to sell their products directly through the Facebook and Instagram platforms. New Twitter conversation settings Twitter is testing new features that allow users to limit replies to only their followers or only users who are mentioned in the original […]

How to Do SEO for Niche Markets via @krisjonescom

How to Do SEO for Niche Markets via @krisjonescom

There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a niche market is so small, it can be nearly impossible to reach potential customers through traditional means. However, the internet opens the door for even the most unique of businesses to become profitable if they market themselves correctly. From generating targeted ads to having a stellar social media presence, being online is a must for […]

How to Stop Wasting Money on Content Marketing via @VictorIjidola

How to Stop Wasting Money on Content Marketing via @VictorIjidola

February 2013 was the year “content marketing” started picking up real steam.  It got so popular that businesses grew curious and started searching Google for any information they could get on creating content that would help them grow. And in 2020, interest on the term reached an all-time high. Organizations now have content teams with specific people and resources focusing exclusively on creating content, using it to engage specific audiences and drive business. But There’s a Stifling Problem Now It’s become significantly harder for these teams to get results from the content they’re publishing – especially for those that don’t already have an engaged audience. A 2019 SEMrush survey revealed […]

Can Self-Sabotage Be Sabotaged? via @wonderwall7

Can Self-Sabotage Be Sabotaged? via @wonderwall7

When I got the email from Angel of Search Engine Journal reminding me to write this column, I felt dread. I knew I wanted to write a Friday Focus column as soon as spots were available, but I still struggle with living up to this reputation I’ve built for myself in the search community. As these thoughts ran through my head, I realized that I really did need to write the column today – on the day I’m not having a good mental health day. You see, in spite of COVID-19, things are coming together for me. I’m finishing my 12-week journey on Noom (an app that uses cognitive behavioral […]

5 Common Integrated Marketing Mistakes and How to Avoid Them

5 Common Integrated Marketing Mistakes and How to Avoid Them

Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. The company decides it needs to make a concentrated effort to stand out and looks to its marketing department for answers. The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark […]

Call Analytics tools in the spotlight: Marketing’s unsung heroes

Call Analytics tools in the spotlight: Marketing’s unsung heroes

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search ad, a Google My Business listing or even display advertising. Whether it’s coordinating a curbside pickup, asking about current business hours or seeking information about products, it’s happening on the phone. I’m not the only one experiencing this. Both AT&T and Verizon have been reporting dramatic increases in the volume and duration of voice calls […]

Can Google PageRank be Manipulated for Better Rankings? via @martinibuster

Can Google PageRank be Manipulated for Better Rankings? via @martinibuster

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is a waste of PageRank and a diminution of a website’s ranking power. SEO 101 – Site Architecture One of the most fundamental understandings about how to create a website is creating a meaningful site architecture. That means creating a menu and site structure that makes it easy for a site visitor to reach all the important pages of a website. That’s newbie level SEO but it’s a goodie. PageRank Sculpting The strategy of stopping PageRank from flowing to “useless pages” is called PageRank Sculpting. […]