Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related implications for the digital marketing ecosystem. According to an Alignable survey of more than 300,000 small businesses, roughly 85% have now been affected, mostly in the form of lost revenues and layoffs. About 75% of SMBs have applied for help from the Payroll Protection Program, although less than 40% had successfully received funds as of […]
Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. The company decides it needs to make a concentrated effort to stand out and looks to its marketing department for answers. The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark […]
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search ad, a Google My Business listing or even display advertising. Whether it’s coordinating a curbside pickup, asking about current business hours or seeking information about products, it’s happening on the phone. I’m not the only one experiencing this. Both AT&T and Verizon have been reporting dramatic increases in the volume and duration of voice calls […]
Whether hosting events is your full-time profession or you’re simply searching for a new way to connect with your audience, learning how to put together a quality virtual-event on social media is a task new to many of us. Businesses everywhere are turning to social to keep their brand top-of-mind and solve new audience engagement challenges. Lucky for us, many social platforms have recognized this rising need and are delivering us regular updates and training tools to offer brands assistance in these strange times. To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers. After reviewing […]
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Do you want to collect donations on your WordPress website? Tip jar plugins are an easy way for both non-profits and content creators to make money from their site. They make it easy for your users to give you a donation if they like your content or what you’re offering. In this article, we’ll share the best tip jar plugins for WordPress (with their pros and cons). Why Use a Tip Jar on Your Website? A virtual tip jar is pretty similar to a real tip jar. It’s a means for your audience to give you a few dollars as a “thank you” for your work. There are lots of […]