104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice. Oftentimes, it’s fun to discuss myths with friends and debate whether or not they’re true.. Sometimes, the most popular myths are debunked by those who really want to know the truth. After all, that was the premise of the show “MythBusters“. Here, we’re going to debunk myths, as well. But, instead of looking at myths about nature or stars, we will look at myths in the marketing world — and, more specifically, those surrounding email marketing. But it’s possible that your company […]

How to Change the Text Color in WordPress (3 Easy Methods)

How to Change the Text Color in WordPress (3 Easy Methods)

Recently, one of our readers asked if there was an easy way to change the text color in WordPress? The answer is yes. You can easily change your font color in WordPress across your whole site, or even just for a single word inside your post content. In this guide, we’ll show you how to easily change the text color in WordPress, step by step. There are lots of reasons why you might want to change the text color in your posts or pages. Maybe you’d like to emphasize a keyword, or perhaps you want to use colored subheadings on a particular page. Alternatively, you might want to change the […]

19 Ways to Effectively Increase Your Conversion Rate

19 Ways to Effectively Increase Your Conversion Rate

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert. As a marketer, it’s important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren’t converting on your site. Whatever the reason, I’m sure you’re wondering how you can improve your conversion rate. Below, let’s review how to increase your conversion rate for both your desktop […]