Everything You Need to Know about Guest Blogging

Everything You Need to Know about Guest Blogging

If you’re looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Without a doubt, you’ll start a heated debate. Some will say it’s a waste of time. Others will swear by it and treat it like an essential part of their marketing strategy. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO […]

Breaking: IGTV Announces Monetization for Creators via @SusanEDub

Breaking: IGTV Announces Monetization for Creators via @SusanEDub

As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray. IGTV’s Initial Monetization Offerings There will be two initial offerings: ads and badges. They have also noted they will continue to expand their Live Shopping offering, as well. IGTV Live Badges There will also be badges sold through Instagram Live, which will be tested next month with a small group of creators. Viewers can choose between 3 badges, ranging in price from $0.99 to $4.99. Once a badge is bought, it’ll show in front of a user’s name and their comments will populate higher than others. IGTV will not […]

Google Search Console Updated With Core Web Vitals Report via @MattGSouthern

Google Search Console Updated With Core Web Vitals Report via @MattGSouthern

Google’s Core Web Vitals, a set of metrics deemed essential to delivering a good user experience, now have their own report in Search Console. Core Web Vitals were first introduced earlier this month as a way to measure the quality of the user experience provided by a website. Google considers these metrics “critical” to all web experiences, and is now providing site owners with an easy way to measure them. Measuring Core Web Vitals in Search Console Google is rolling out a Core Web Vitals report in Search Console which will replace the old Speed report. Replacing the Speed report with the Core Web Vitals report goes to show how […]

Facebook Marketplace is open for businesses selling new products

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products. According to Facebook’s internal data from 2019, one out of three Facebook users also utilize Facebook Marketplace, which means there is a major B2C opportunity for US retailers. Here are four reasons why […]

Google Rolls Out 3 New Attributes For GMB Listings via @MattGSouthern

Google Rolls Out 3 New Attributes For GMB Listings via @MattGSouthern

Google is adding new ways for businesses to highlight service offerings in their Google My Business profile.  / 2 seconds ago Google is letting businesses highlight more types of service offerings by adding three new attributes to Google My Business profiles. Attributes in a Google My Business profile let customers know what a place has to offer so they can make informed decisions about where to visit. Google My Business attributes are visible to customers who look up a business in Google Search and Maps. Some common attributes have traditionally been “WiFi,” “outdoor seating,” and things of that nature. In the world we live in now, it’s more helpful to know […]

How Google crawls and indexes: a non-technical explanation [Video]

How Google crawls and indexes: a non-technical explanation [Video]

[embedded content] The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple analogy about librarians. “Imagine a librarian: If you are writing a new book, the librarian has to actually take the book and figure out what the book is about and also what it relates to, if there’s other books that might be source material for this book or might be referenced […]

How Search Engines Display Search Results via @beanstalkim

How Search Engines Display Search Results via @beanstalkim

Let me begin this with a full disclaimer. I begin each day by ransacking the news to make sure I know what’s going on in the search world around me. Follow me on Twitter and at some point, in the morning you’ll find a flurry of Tweets – that’s when. For a slide deck I had put together recently, I decided to publish each change in the SERP (search engine results pages) layouts for the month prior. There were 18 slides in that section. And that was just for February 2019. I want to stress this point, a point we will come back to later. It’s important. But for now, […]

Learn actionable tactics from search marketing experts – free!

Learn actionable tactics from search marketing experts – free!

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies to enhance e-commerce experiences? Join thousands of your peers online (for free!), June 23-24, for SMX Next to learn innovative SEO and SEM tactics that can help you achieve these and many more search marketing initiatives! Don’t miss the opportunity to learn from T-Mobile, Procter & Gamble, Macy’s, and more – for free – all without leaving your desk (or couch!):   You’ll also train with search marketing technology experts from Microsoft, Bruce Clay, Moz, Botify, and loads more. I’ll reach out again when […]

How to Create a WordPress Form With a Date Picker

How to Create a WordPress Form With a Date Picker

Do you need people to pick a date when they fill in a form on your website? Perhaps you want to know a good time to call them, or maybe you want to gather information such as date of birth, etc. That’s where a date picker field can help. In this article, we’ll show you how to create a WordPress form with a date picker. Creating a WordPress Form With a Date Picker For this tutorial, we’ll be using the WPForms. It’s one of the best contact form plugins out there, and you can use it for all sorts of different forms. You’ll need to install and active the WPForms […]