Crisis Adaptation – Whiteboard Friday

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We’ve adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version […]

The Ultimate Guide to Building a Website Redesign Strategy

The Ultimate Guide to Building a Website Redesign Strategy

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders, this guide will […]

Nearly two-thirds of online publishers saw lower CPMs in early May

Nearly two-thirds of online publishers saw lower CPMs in early May

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished advertiser competition. The survey was conducted between April 29 and May 11. Source: IAB survey, n=173 Programmatic less impacted. Programmatic providers have been less impacted overall, with […]

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth rate included: Online video advertising – 33.5% Mobile – 24% Social media advertising – 23% Internet audio advertising – 21.2% Roughly 70% of digital ads were served and seen on mobile devices, a five-point gain from last year. But, mobile ad revenue growth is slowing too, “as the underlying platform is maturing.” Desktop revenue, however, […]

WordPress Conversion Tracking Made Simple: A Step-by-Step Guide

WordPress Conversion Tracking Made Simple: A Step-by-Step Guide

Do you want to add conversion tracking features to your WordPress website? Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website. In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro. This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide: What is conversion tracking? Why is conversion tracking important? Tools you need to setup conversion tracking in WordPress Setting up conversion tracking in Google Analytics Turning on enhanced […]

The Google Page Experience Update: User experience to become a Google ranking factor

The Google Page Experience Update: User experience to become a Google ranking factor

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank those pages as highly as they are now. This update is called the Google Page Experience update and is not expected to go live until sometime in 2021, so you have plenty of time to prepare. What is page experience? Google has a detailed developer document on the page experience criteria but in short, these metrics aim to understand how a user will perceive the […]

Which Types of Live Video Are People Actually Watching? [New Data]

Which Types of Live Video Are People Actually Watching? [New Data]

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content. And the craziest part? People will probably spend even more time streaming content in 2020. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics. If the mounting research about live video has intrigued you, you might be asking more questions about live video in the near future. Specifically, you might be wondering, “Which types of live content are driving people […]

24 LinkedIn Stats That Marketers Need to Know in 2020

24 LinkedIn Stats That Marketers Need to Know in 2020

With nearly 700 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands, post industry thought leadership, or look for our dream jobs. As LinkedIn’s continued to evolve by adding new features, like live video, it’s steadily grown its user base. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform have become much broader since its launch. Aside from LinkedIn’s user growth, it’s also continued to expand on advertising opportunities, which has helped make it the second most […]

The Ultimate Google Disavow Guide

The Ultimate Google Disavow Guide

Since its introduction in 2012 the Google Disavow Tool has become an indispensable instrument for website operators and online marketers It is the only method of positively mitigating backlink risks and maintaining off-page signals. If used correctly, the Disavow Tool becomes a one-way communication channel with Google. The wider application of the Disavow Tool and the vast amounts of data that it continues to generate for Google remains a source of speculation. It’s main purpose, at least from the website operator’s point of view, remains the dissociation of their website from PageRank passing backlinks that may otherwise hold organic search visibility down. When used carelessly, however, the Disavow Tool can […]

Common oversights that can impede Google from crawling your content [Video]

[embedded content] “I don’t know why people are reinventing the wheel,” said Martin Splitt, search developer advocate for Google, during our crawling and indexing session of Live with Search Engine Land. As more and more techniques are developed to provide SEOs and webmasters with flexible solutions to existing problems, Splitt worries that relying on these workarounds, instead of sticking to the basics, can end up hurting a site’s organic visibility. “We have a working mechanism to do links . . . so, why are we trying to recreate something worse than what we already have built-in?” Splitt said, expressing frustration over how some developers and SEOs are diverging from the […]