Crisis Adaptation – Whiteboard Friday

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We’ve adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version […]

The Ultimate Guide to Building a Website Redesign Strategy

The Ultimate Guide to Building a Website Redesign Strategy

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders, this guide will […]

Nearly two-thirds of online publishers saw lower CPMs in early May

Nearly two-thirds of online publishers saw lower CPMs in early May

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished advertiser competition. The survey was conducted between April 29 and May 11. Source: IAB survey, n=173 Programmatic less impacted. Programmatic providers have been less impacted overall, with […]

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth rate included: Online video advertising – 33.5% Mobile – 24% Social media advertising – 23% Internet audio advertising – 21.2% Roughly 70% of digital ads were served and seen on mobile devices, a five-point gain from last year. But, mobile ad revenue growth is slowing too, “as the underlying platform is maturing.” Desktop revenue, however, […]

How to Use GitHub for Enterprise SEO via @SEOGoddess

How to Use GitHub for Enterprise SEO via @SEOGoddess

My engineering friends have often shown me what they are working on through GitHub and I see open source projects stored and shared on the site for SEO. What Is Git? Large-scale enterprise sites are complex, and it can be difficult to manage version control with a team of engineers constantly accessing, modifying, and adding things. Git was originally developed in 2005 by Linus Torvalds as an example of a distributed architecture, or distributed version control system (DVCS), in which every developer’s working copy of the code is also a repository that can contain the full history of all changes. Git repositories are connected locally, allowing engineers to work on […]

How to Meet the Increased Demand for Website Accessibility via @kim_cre8pc

How to Meet the Increased Demand for Website Accessibility via @kim_cre8pc

Sometimes it takes a sudden spike in bounce rates to illustrate a problem with the accessibility and usability of a website. The increased demand for website accessibility revealed how many businesses were unprepared. When people around the world were ordered to stay home, their dependence on the web for basic necessities increased. Many websites and apps were unprepared to handle the increased load or demands for their services and products. The more interesting development from the crush was discovering how inaccessible websites are. Suddenly more people were walking in the shoes of those who already knew from personal experience. For example, many people suddenly found themselves crash course learning Zoom […]

WordPress Conversion Tracking Made Simple: A Step-by-Step Guide

WordPress Conversion Tracking Made Simple: A Step-by-Step Guide

Do you want to add conversion tracking features to your WordPress website? Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website. In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro. This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide: What is conversion tracking? Why is conversion tracking important? Tools you need to setup conversion tracking in WordPress Setting up conversion tracking in Google Analytics Turning on enhanced […]

Paid Advertising Beyond the Conversion with Susan Wenograd – Ep. 197

Paid Advertising Beyond the Conversion with Susan Wenograd – Ep. 197

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 197 of The Search Engine Journal Show, I had the opportunity to interview Susan Wenograd, Chief Marketing Officer at Aimclear, as well as PPC Reporter at Search Engine Journal. Wenograd, who’ll also be speaking at the SEJ eSummit on June 2, discusses how to incorporate and understand paid advertising beyond the conversion. What actually is there beyond the conversion for PPC marketers to actually look at and find value in? Susan Wenograd (SW): Because we all started pretty much with paid search, and that’s such a bottom of funnel tactic, we’ve just been conditioned to evaluate everything that way. So […]