Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern

Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern

Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools. When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen. Not quite ready to send that Tweet? Now on https://t.co/fuPJa36kt0 you can save it as a draft or schedule it to send at a specific time –– all from the Tweet composer! pic.twitter.com/d89ESgVZal — Twitter Support (@TwitterSupport) May 28, 2020 How to Schedule Tweets on Twitter.com Tweets can be scheduled in a few simple steps. First, compose your tweet. Then, instead of hitting send, click the calendar icon […]

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more  / 13 seconds ago ADVERTISEMENT Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the digital marketing news of the week, plus, deadbeat bird dads, dangerous methods for opening beer bottles, and complimentary shortbread cookies. Here are this week’s top stories: Google Page Experience Update Google announced a future update that will consider the quality of the perceived user experience on a page in rankings. Discovery Campaigns Launch Globally Discovery ads can be in a responsive or carousel format and can run on YouTube, the discover feed […]

Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

A new executive order from President Trump may affect every blog, recipe site, review site, ecommerce site, and online forum that publishes user-generated content. The executive order specifically mentions Facebook and Twitter. But the scope of the order includes all websites that publish user-generated content that is moderated. According to the text published by the White House: “Sec. 7. Definition. For purposes of this order, the term “online platform” means any website or application that allows users to create and share content or engage in social networking, or any general search engine.” I asked Jeff Ferguson, Adjunct Professor of Digital Marketing at UCLA and partner at Amplitude Digital (@AmplitudeAgency) about […]

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask via @motokohunt

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask via @motokohunt

After listening to The Search Engine Journal Show podcast between Brent Csutoras and Bill Hunt where they talked about a number of challenges with hreflang implementation, I thought it might be time to explain how to minimize some of the key challenges and debunk some others. Hreflang is actually a fairly straightforward concept that enables you to take the ambiguity out of a set of pages, especially in a common language, and attribute them to a specific local. Very simply, you have a page for the U.S. and then you have the exact same page for multiple other markets. Hreflang is a method to indicate which specific language markets each […]

Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern

Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern

Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total. Core Web Vitals were introduced just weeks ago, and at the time they could only be measured using the Chrome UX report. With the announcement that Core Web Vitals will be incorporated into Google’s ranking algorithm, the company is adding measurement capabilities to many of its existing tools. See: Google’s Core Web Vitals to Become Ranking Signals Core Web Vitals can now be measured using: Search Console PageSpeed Insights Lighthouse Chrome DevTools Chrome UX Report Web Vitals Extension Here’s more about using each of these tools to measure Core […]

Has your opinion about attending conferences changed? Take our survey

Has your opinion about attending conferences changed? Take our survey

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index. Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to […]

SEOs and developers: Why they’re better together [Video]

SEOs and developers: Why they’re better together [Video]

[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their ability to communicate and cooperate with other teams. During our crawling and indexing session of Live with Search Engine Land, Google’s Martin Splitt shared his mission to shatter the divide between SEOs and […]

The 13 Best Email Template Builders for Any Budget

The 13 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns. Then again, the fact that there are dozens of tools available can pose a challenge […]