Usage of voice has plateaued — for now

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product many had expected. Now survey data from Perficient Digital suggests voice may have hit a plateau of sorts. This is the fourth year the agency has asked over 1,000 U.S. adults about their use of voice, voice search and […]

Google is streamlining ‘Ad’ labeling for Shopping ads

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile screenshots above, Google displays a black “Ads” label in the upper left corner above Shopping ads on the main search results page as well as the Shopping and Images tabs. That matches the black “Ad” label on that displays on text ads. What’s changing. Soon, the “Sponsored” label that still appears in the upper right above Shopping ads on desktop will be replaced with the black “Ad” […]

How to Create a Custom Instagram Photo Feed in WordPress

How to Create a Custom Instagram Photo Feed in WordPress

Recently, one of our readers asked if it was possible to add a customized Instagram photo feed to their site? Specifically, they wanted to customize the Instagram photo feed to only show select photos instead of all photos from their profile. In this article, we’re going to show you exactly how to create a custom Instagram photo feed in WordPress. Why Include an Instagram Feed on Your WordPress Site? Adding an Instagram feed on your WordPress site lets you add fresh content without a lot of work. It also encourages readers to follow you on Instagram. Instead of adding photos manually to your site, you can simply upload them to […]

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey. In my research phase, I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have. Ultimately, I’ve found that the apartment listings I’m most […]

How to Create a Social Media Report [Free Template]

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success. For example, is paid more important than organic to your business, and […]

How to Set Up and Measure a TikTok Influencer Marketing Campaign

How to Set Up and Measure a TikTok Influencer Marketing Campaign

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy, TikTok has become ripe for businesses interested […] The post How to Set Up and Measure a TikTok Influencer Marketing Campaign appeared first on Social Media Examiner | Social Media Marketing.

How in-house SEO teams and enterprise tech can boost organizational efficiency

How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. Stephan Bajaio, chief evangelist and co-founder of enterprise SEO platform Conductor, discussed ways to tear down organizational silos and integrate SEO into a company’s culture in a talk during SMX Next last week. “SEO done alone gets lonely results” “You need to actually be engaging other stakeholders within the company who […]

Thinking Beyond the Link Building “Campaign” [Case Study]

Thinking Beyond the Link Building “Campaign” [Case Study]

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to […]

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re already probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO). In this post, we’ll define LSI and how the process can potentially benefit your overall SEO strategy, take a closer look at ways to find […]

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In a recent coronavirus-response consumer survey, the Pew Research Center found: 79% of U.S. adults are now comfortable going to the grocery store. 53% would feel comfortable going to a hair salon. 44% would feel comfortable eating in a restaurant (dine-in). 23% would feel comfortable at an indoor sporting event. There are significant differences in attitudes […]