Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern

Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” This news was first shared by Charles Farina on Twitter: New feature: bot filtering just launched for @googleanalytics App + Web properties. Unlike current GA, App + Web properties have bot filtering applied automatically and it cannot be disabled. https://t.co/0CJdpSn7XD pic.twitter.com/jNgzh22DJ7 — Charles Farina (@CharlesFarina) June 29, 2020 Google identifies bot traffic using a combination of internal research and the […]

Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern

Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern

Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content. In addition, an existing section on things site owners should avoid doing has been updated with further recommendations. Here’s a breakdown of the important changes to Bing’s webmaster guidelines. How Bing Ranks Content Until now, Bing’s webmaster guidelines did not contain any information about how content is ranked, which makes this a fairly significant update. Now there’s an entire section dedicated to explaining the various factors involved in ranking content in Bing search. Bing prefaces this section by noting that it does not prioritize Microsoft products and services in search results. […]

Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern

Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern

As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting. In addition, Facebook’s algorithm will now demote news articles without “transparent authorship.” Facebook says both of these updates are based on user research and built with the help of feedback from news publishers and academic experts. Here’s more about each of these changes to Facebook’s ranking signals. Prioritizing Original News Facebook’s algorithm will now prioritize news articles that have been identified as original reporting. In order to identify original news articles, Facebook will look at groups of articles on a similar topic to determine which article […]

Usage of voice has plateaued — for now

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product many had expected. Now survey data from Perficient Digital suggests voice may have hit a plateau of sorts. This is the fourth year the agency has asked over 1,000 U.S. adults about their use of voice, voice search and […]

Google is streamlining ‘Ad’ labeling for Shopping ads

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile screenshots above, Google displays a black “Ads” label in the upper left corner above Shopping ads on the main search results page as well as the Shopping and Images tabs. That matches the black “Ad” label on that displays on text ads. What’s changing. Soon, the “Sponsored” label that still appears in the upper right above Shopping ads on desktop will be replaced with the black “Ad” […]

Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1

Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1

The work of a search engine optimization (SEO) consultant revolves around one central theme: Data. Especially keyword data. We collect it from a variety of third- and second-party sources, perhaps even via self-made tracking tools, to then start crunching the numbers and eventually delivering valuable insights to our bosses, clients, or prospects. However, only running a few tools and employing some analytical magic is not going to cut it. We also need to be thoughtful about how we interpret data from keyword tools and deal with any inaccuracies or inconsistencies. Just like any software program, each keyword tool has a characteristic mechanism in place for collecting, aggregating, and manipulating data. […]

Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1

Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1

The work of a search engine optimization (SEO) consultant revolves around one central theme: Data. Especially keyword data. We collect it from a variety of third- and second-party sources, perhaps even via self-made tracking tools, to then start crunching the numbers and eventually delivering valuable insights to our bosses, clients, or prospects. However, only running a few tools and employing some analytical magic is not going to cut it. We also need to be thoughtful about how we interpret data from keyword tools and deal with any inaccuracies or inconsistencies. Just like any software program, each keyword tool has a characteristic mechanism in place for collecting, aggregating, and manipulating data. […]

5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe

5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe

So you doubled the organic traffic to your site? Awesome! 👏👏🏽👏🏿 But also, so what? Let me explain. We’re all in business. Visitors are nice, but paying customers are better. With all the attention SEO professionals give to optimizing for search, it’s easy to neglect the other really big, important piece of the puzzle: conversion. Don’t Hunt Without Eating Brand awareness is golden, but only if you can translate it into actual business. All your keyword research, site optimization, and link building efforts are a waste if they don’t result in revenue. Getting folks onto your site is hard enough, but it’s only the beginning of the battle. Those visitors […]

A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha

A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha

Each year, brands spend billions of dollars and countless hours creating awareness and name recognition. Marketers invest heavily in high-rotation TV ad campaigns and brand-building display programs – all so they’ll be top of mind when a potential customer begins the purchase process in their category. But when it comes to shopping online, even when a consumer enters the brand’s exact name in the search box, said brand doesn’t always earn the subsequent click. Why? Simply put, search engines like Google allow paid search advertisers to bid on a competitor’s branded keywords. This practice is called “brand squatting.” In doing this, competitors take up valuable real estate on the search […]

How to Create a Custom Instagram Photo Feed in WordPress

How to Create a Custom Instagram Photo Feed in WordPress

Recently, one of our readers asked if it was possible to add a customized Instagram photo feed to their site? Specifically, they wanted to customize the Instagram photo feed to only show select photos instead of all photos from their profile. In this article, we’re going to show you exactly how to create a custom Instagram photo feed in WordPress. Why Include an Instagram Feed on Your WordPress Site? Adding an Instagram feed on your WordPress site lets you add fresh content without a lot of work. It also encourages readers to follow you on Instagram. Instead of adding photos manually to your site, you can simply upload them to […]