The Tactics HubSpot Used to Rank #1 for More Than 34,000

The Tactics HubSpot Used to Rank #1 for More Than 34,000

People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog. 1. Embrace complex clusters. Search algorithms are ever-evolving, and in 2020 they’re as smart as ever. Search engines are now capable of recognizing connections across search queries. This has big implications for marketers. Gone are the days when the searcher […]

How Frequently Should I Publish on Social Media? A HubSpot Experiment

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as well as 15K posts to LinkedIn company pages, 25K posts […]

Why the evergreen Googlebot is such a big deal [Video]

[embedded content] The evergreen Googlebot was a huge leap forward in Google’s ability to crawl and render content. Prior to this update, Googlebot was based on Chrome 41 (released in 2015) so that the search engine could index pages that would still work for users on older versions of Chrome. The drawback, however, was that sites with modern features may not have been supported. This discrepancy created more work for site owners that wanted to take advantage of modern frameworks while still maintaining compatibility with Google’s web crawler. Always up-to-date. “Now, whenever there is an update, it pretty much automatically updates to the latest stable version, rather than us having […]

The 4 Snackable Content Formats Every Marketer Should Understand

The 4 Snackable Content Formats Every Marketer Should Understand

Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc. You’re probably thinking, “Wow, that name rules! But what do you sell?” We sell a lifestyle. Now, you’re probably wondering, “Wow, that sounds like it rules! But what does that mean?” Well … we don’t actually know yet. What we do know is that we want to create some content to get our marketing efforts off the ground. But our staff isn’t great with long-form articles, and Lightning on Fire’s target audience is looking for content they can consume quickly and share consistently. In this case, we would try to produce what’s known […]

Google local ranking changes in early May? Thank a bug

Google local ranking changes in early May? Thank a bug

End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both in Google Search and Google Maps. It turns out, this was not the result of an algorithmic update but rather a bug. Danny Sullivan of Google said last week, “Just wanted to update. Thanks for the examples. They helped us find a bug that we got resolved about about [sic] two weeks ago, and that seems to have stabilized things since.” The statement. Here is Sullivan’s set of tweets around these local ranking fluctuations: Just wanted to update. Thanks for the examples. They helped […]

How to Send SMS Messages to Your WordPress Users

How to Send SMS Messages to Your WordPress Users

Recently, one of our readers asked if it was possible to send SMS messages to their subscribers along with email newsletters. The answer is yes. You can easily send text messages to your website users by using one of the many SMS plugins for WordPress. In this article, we’ll show you how to send SMS messages to your WordPress users, step by step. Why Send SMS Messages to Your Users? Sending SMS messages can be highly effective in bringing back customers to your website. Particularly, when used with other marketing tools like an email newsletter, push notifications, and search traffic. Text messages have a fantastic open rate. Some studies suggest […]

4 Ways Small Businesses Can Advertise on Amazon [IG]

4 Ways Small Businesses Can Advertise on Amazon [IG]

In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience. In fact, 56% of consumers visit Amazon before any other site. I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts to workout gear. Best of all, it’s a great option for discovering new brands. Amazon offers multiple options for small businesses looking to advertise tangible products on the platform — plus, opportunities to advertise non-tangible services, as well. But oftentimes, the e-commerce giant can feel […]

Your customers aren’t interested in your COVID messaging anymore, what now?

Your customers aren’t interested in your COVID messaging anymore, what now?

Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey data collected by the Harris Poll (for GCI Health) and communications firm Mitto. The Harris survey found that 93% of respondents […]