‘What’s an ads guy doing running Google search?’

‘What’s an ads guy doing running Google search?’

Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with uncertainty or confusion. This may reflect respect for Gomes and unfamiliarity with Raghavan’s background. Gomes’ move is voluntary, and the company says he will remain involved as a technical advisor to search in addition to his new role leading Google Education initiatives. Unfamiliar with Raghavan’s history. Many people probably saw short pieces like this announcing the fact of the changes without going into much depth about Raghavan’s long history and deep knowledge of search. He’s described simply as […]

How to use Google Ads Explanations to understand performance changes

How to use Google Ads Explanations to understand performance changes

Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks, cost, impressions or conversions. Before you read further, if you’re all in on Smart bidding, you won’t see Explanations. They’re only available — at this point — for Search campaigns using manual bidding or enhanced CPC. How it works. To see Explanations, you’ll need to compare contiguous time periods of the same length — 7 […]

21 Best WordPress Themes for Apps (2020)

21 Best WordPress Themes for Apps (2020)

Are you looking for the best WordPress themes for apps? You can use WordPress apps themes to promote your app or software. These themes are designed to showcase your product screenshots, features, reviews, and other useful information. In this article, we will share some of the best WordPress themes for apps that you can use to grow your business. Building a WordPress Website for Apps and Software WordPress is the most popular website builder in the world. Many top brands use WordPress for their websites, including banks, enterprise businesses, and more. There are 2 types of WordPress websites. WordPress.com, which is a hosted solution, and WordPress.org, which is a self-hosted […]

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their articles featured in Google’s prominent Top Stories carousel. With the recent announcement that Google plans to lift the AMP requirement beginning in 2021, publishers are reevaluating whether their resources are better spent optimizing their mobile experiences to be eligible to appear in the Top Stories section without AMP, or if it’s just easier to continue maintaining AMP versions of their pages. What is AMP? Originally created by Google, AMP is an open-source HTML […]