Google to allow removal of counterfeit goods from search results

Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. What are counterfeit goods? Google Ads already prohibits such products from being advertised on Google and it describes counterfeit goods as goods that “contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. “ How do you report counterfeit goods for takedown? Google has […]

Should You Test That? When to Engage in SEO Split Tests

Should You Test That? When to Engage in SEO Split Tests

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they […]

Should You Test That? When to Engage in SEO Split Tests

Should You Test That? When to Engage in SEO Split Tests

This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to […]

How to Create a Loyalty Program in WooCommerce

How to Create a Loyalty Program in WooCommerce

Recently, one of our readers asked us if it’s possible to give customers loyalty points in WooCommerce. This might be something you’ve wondered about too, especially if you’re looking to increase sales on your online store. In this guide, we’ll show you how to create a loyalty program in WooCommerce (without writing any code). Why Create a Loyalty Program in WooCommerce? Creating a loyalty program can be a great way to increase sales on your online store. A loyalty program encourages customers to keep coming back to your store, and it can even help boost average spend per customer. You can use loyalty points to rewards customers for things like […]

8 Remote Collaboration Tips to Maximize Your Team’s Productivity

8 Remote Collaboration Tips to Maximize Your Team’s Productivity

For workers, remote collaboration is the new norm. But many organizations are struggling to reach pre-remote levels of productivity. It’s expected. When employees are used to in-person meetings, or simply dropping by another desk to talk out an issue, even small tasks can balloon into long email chains, missed deadlines, and forgotten IMs when they require remote collaboration. But it doesn’t need to be this way. Here are 8 tips to help you improve remote collaboration. 8 Remote collaboration tips 1. Reduce affinity distance For anyone, distance can be isolating, but that’s especially true for remote team members. More than just physical distance, there are two other types that teams […]