Understanding & Fulfilling Search Intent

Understanding & Fulfilling Search Intent

Posted by BritneyMuller Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard […]

Understanding & Fulfilling Search Intent – Whiteboard Friday

Understanding & Fulfilling Search Intent – Whiteboard Friday

Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today […]

19 Ways to Spend Your Marketing Budget Next Quarter

19 Ways to Spend Your Marketing Budget Next Quarter

The tough part is over — your budget’s been approved for the next quarter. But now, another challenge looms how to spend that money. You might be a little lost about how best to allocate your budget. Consider the resources and tools your team needs to do their jobs well. Additionally, leave a little room for celebrating your team for their wins — both big and small. So, how do you accurately plan out that perfectly balanced budget? Whether you have “use-it-or-lose-it” funds left over from the quarter, or are putting together a budget for the first time, here are some guidelines for allocating that money effectively. 1. Test new […]

Facebook intros new knowledge panel-like information boxes

Facebook intros new knowledge panel-like information boxes

Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported Tuesday. The information within the boxes are sourced from Wikipedia. The Facebook search results for “nicolas cage,” on desktop and on the Facebook mobile app. Clicking on “More Info” takes users to the entity’s Facebook page. Not just for celebrities. As is the case with Google’s knowledge panels, these information boxes may surface for non-human entities. Below are the results for “parks and recreation.” Clicking on any of the links within the information box takes users to the Facebook search results for those queries. Long time no see, Facebook Search. Facebook’s search engine […]

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

[embedded content] The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, giving merchants one more organic avenue to reach consumers. For e-commerce businesses, the stage is set to increase sales, if they can get their product listings in front of consumers. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, shared a few ways to increase your products’ […]

Predictive SEO: How HubSpot Saves Traffic We Haven’t Lost Yet

Predictive SEO: How HubSpot Saves Traffic We Haven’t Lost Yet

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a lot like trying to grow organic website traffic. Your content calendar is loaded with fresh ideas, but with every web page published, an older page drops in search engine ranking. Getting SEO traffic is hard, but keeping SEO traffic is a whole other ball game. Content tends to “decay” over time due to new content created […]

How to Send Email in WordPress using the Gmail SMTP Server

How to Send Email in WordPress using the Gmail SMTP Server

Are you having trouble sending emails from your WordPress site? One easy way to solve this is by sending WordPress emails using the Gmail SMTP server. In this article, we will show you how to send emails from your WordPress site using the Gmail SMTP server. Why and When You Need Gmail SMTP Server for WordPress Emails Your WordPress site sends emails to notify you of new user registration, lost password reset, automatic updates, and even notifications from your contact forms. By default, WordPress uses the PHP mail function to send out email notifications. However, this function doesn’t work as expected due to a number of reasons. Most WordPress hosting […]

Where and How Often Do Consumers Watch Live Video? [New Data]

Where and How Often Do Consumers Watch Live Video? [New Data]

By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. After all, creating any video costs your company time and money. Additionally, measuring the ROI of a live video can be tricky. Before you decide […]

What I Learned From Counting Every Marketing Agency in America [4 Takeways]

What I Learned From Counting Every Marketing Agency in America [4 Takeways]

It’s a defining human impulse — the desire to quantify the world around us. And given the pending 2020 U.S. Census, it seems a fitting time to contribute. Recently, my team did just that: Like our astronomic ancestors under ancient skies, we looked outward and began to count. What did we count? Every marketing agency in America. Sort of. Truth be told, it would be foolish to declare an exact tally. Our source was online listings, so there’s plenty of margin for error. Some agencies get gobbled up by competitors two weeks after you count them. Others shutter in the real world but endure online. And some never existed; they […]

10 Content Marketing Analytics Tools That Finally Do What You Need

10 Content Marketing Analytics Tools That Finally Do What You Need

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. The challenge isn’t creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your […]