Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a […]

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a […]

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://”, while others start with “https://”? Maybe you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra “s” means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for “Secure Sockets Layer.” As a consumer, you always want to see https:// when visiting any site you trust with […]

6 Easy Ways to Help Reduce Your Website’s Page Load Time

6 Easy Ways to Help Reduce Your Website’s Page Load Time

The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. So what’s the biggest factor contributing to your page speed? Size. It takes browsers time to download the code that makes up your page. It has to download your HTML, your stylesheets, your scripts and your images. It can take a while to download all that data. As web users expect more engaging site designs, the size of a site’s resource files will continue to grow. Each new feature requires a new script or stylesheet that weighs […]