Posted by Dr-Pete Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and […]
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate and that is: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. That’s why we’ve gathered everything you need to know about gated content in this post. Below, let’s review what gated content is and how it compares to ungated content. Then, we’ll dive into gated content best practices and look at some examples. So, how does gated content work? Usually, users arrive at your website and […]
The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands. Some can take part with little financial sacrifice and ride the positive PR at Facebook’s expense. Still, other brands are also using the opportunity to pressure test the true benefit of Facebook and even the larger social media ecosystem for their brands. Invisible to most users. From a user perspective, the boycott is essentially invisible. […]
Have you ever needed to set up delivery time slots for your online store? Creating delivery time slots allows you to keep up with customer demand for more convenient delivery. At the same time, it also allows you to create a more manageable schedule to match your delivery capacity. In this guide, we’ll share our step by step process on how to easily set up delivery time slots in WooCommerce. What are Delivery Slots and Why Set Them up in WooCommerce? Delivery slots allow customers on an online store to select a specific time and date ‘slots’ for delivery. This convenient delivery model allows customers to know exactly when they’re […]
In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Additionally, video creators who once filmed interviews or explainers featuring thought leaders needed to determine how they’d continue to incorporate talent remotely. Despite the challenges of making videos from home, companies like HubSpot ultimately figured out processes that allowed them to keep creating helpful content for their audiences. […]
The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to a recent study commissioned by the firm. CHEQ CEO Guy Tytunovich, a cyber-security veteran who started the company with a team of former defense intelligence engineering colleagues roughly four years ago, says […]
Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues involved with your LinkedIn […] The post How to Encourage Employees to Share Your LinkedIn Content: 4 Tips appeared first on Social Media Examiner | Social Media Marketing.
Engaged social media users often want to play a more important role across the medium. They want to be included in major decisions brands are making. So brands are making both of these things possible. From GIFs, lives, reactions, emojis, face filters, augmented reality, and playable ads, digital advertising on social media is evolving from one-way communication to an ongoing dialogue between brands and consumers. In March 2019, Instagram invited businesses to start interacting with people more closely by adding the polling sticker to Stories ads: In open beta, the new Instagram Stories ad format: Increased video views by 3-seconds on average Achieved a 20% lower cost-per-video-view Drove 40% more […]
As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves. Having the numbers to back up marketing strategy is almost as important as the strategy itself. If numbers aren’t your favorite thing to calculate, that’s not a problem (thankfully). There are so many strategies and automation tools to back up those tough marketing choices effectively — no math needed. For instance, let’s say you’re running a social media campaign, and one of your Facebook posts includes a video. […]
Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content and what to do after you’ve acquired a link during his talk at SMX Next (free registration) last week. Create audience-focused, linkable assets “Your links will be as good as your content,” Johnson said, explaining that the more […]