Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting  Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to one article as a source, Facebook would identify that article as the original report. The social media giant also announced that, in an effort to promote transparent authorship, they will prioritize articles that list a reporter in the byline over articles that do not. Organic Google Shopping listings can now appear in main search results […]

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting  Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to one article as a source, Facebook would identify that article as the original report. The social media giant also announced that, in an effort to promote transparent authorship, they will prioritize articles that list a reporter in the byline over articles that do not. Organic Google Shopping listings can now appear in main search results […]

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains via @lauralhampton

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains via @lauralhampton

Failure. This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we publicly celebrate could be setting false ideas of what’s possible. At the same time, digital PR is a difficult job – and for good reason! Link building and the more traditionally SEO-based techniques that underpin any good link acquisition strategy are relatively straightforward. But the value […]

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains via @impressiontalk

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains via @impressiontalk

Failure. This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we publicly celebrate could be setting false ideas of what’s possible. At the same time, digital PR is a difficult job – and for good reason! Link building and the more traditionally SEO-based techniques that underpin any good link acquisition strategy are relatively straightforward. But the value […]

Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]

Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 201 of The Search Engine Journal Show, we have a special panel composed of fellow metalheads in the search industry: In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together? It turns out there’s a lot of correlations between metal and SEO. A Stack Overflow study found that metal, including black and death metal, is a popular genre, especially in coding because it improves productivity and focus. Pandora developer Rob Whitlock said the following: “When I hear clean singing, my brain […]

Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]

Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 201 of The Search Engine Journal Show, we have a special panel composed of fellow metalheads in the search industry: In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together? It turns out there’s a lot of correlations between metal and SEO. A Stack Overflow study found that metal, including black and death metal, is a popular genre, especially in coding because it improves productivity and focus. Pandora developer Rob Whitlock said the following: “When I hear clean singing, my brain […]

7 Best Instagram Plugins for WordPress (Easy to Use)

7 Best Instagram Plugins for WordPress (Easy to Use)

Are you looking for the best Instagram plugins for WordPress? Whether you want to display your Instagram photo feed, create an Instagram slider, add the Instagram icon with a link to your profile, or create an Instagram giveaway to grow your followers, this list is for you. In this article, we’ve hand-picked the best Instagram plugins for WordPress to help you increase your followers and boost engagement. 1. Instagram Feed Pro Instagram Feed Pro from Smash Balloon is the best Instagram feed plugin in the market. Over 1.3 million websites use the plugin to create custom Instagram photo feeds. There is a free version of the plugin that lets easily […]

Google Finds SEOs Are Getting More Work During COVID-19 via @MattGSouthern

Google Finds SEOs Are Getting More Work During COVID-19 via @MattGSouthern

Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected. Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat. The poll results were discussed in the latest episode of Google’s Search Off the Record podcast, which just released its second full episode. Before we get into that though, it’s worth bringing up an interesting point that was made at the beginning of the podcast. Google is Always Watching Even when Google’s webmaster outreach team isn’t actively engaging with people on […]