LinkedIn to Prevent Users From Spamming Page Follow Invites via @MattGSouthern

LinkedIn to Prevent Users From Spamming Page Follow Invites via @MattGSouthern

LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month. Page follow invitation spam has been such a problem in the past that LinkedIn previously removed the ability to invite connections to follow company pages. The ability to do this was only brought back in November of last year. Now, LinkedIn is introducing new safeguards to prevent abuse. Matt Navarra shared a screenshot on Twitter that shows a new credit system LinkedIn is introducing to limit follow invites. LinkedIn Page Invitation Credits LinkedIn is giving page admins 100 credits per month that can be used to invite connections […]

How to Bring Your Best Self to the Online Conference Season

Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don’t forget, if you haven’t yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your […]

Google: Spam Reports Do Not Result in Manual Actions via @MattGSouthern

Google: Spam Reports Do Not Result in Manual Actions via @MattGSouthern

Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities. In a blog post penned by Google’s Gary Illyes, it was revealed that only a small fraction of manual actions issued are the result of spam reports. “Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results.” While spam reports do not […]

Google My Business Listing Suspended? Here’s How to Recover via @sherrybonelli

Google My Business Listing Suspended? Here’s How to Recover via @sherrybonelli

For most small businesses, Google My Business (GMB) is their marketing lifeline. Because it’s free, many local businesses rely solely on their Google My Business profile to generate traffic and calls, as well as to bring customers to their storefronts. Marketers know it’s risky to put all of your marketing eggs in one basket. But for a local business that has a limited budget – or no marketing budget at all – a free GMB listing is often all they have to promote their business online. That means if the business has any problems with their Google My Business profile, it can have a significant negative impact on their business […]

Google Testing Thumbnail Images in Search Results via @martinibuster

Google Testing Thumbnail Images in Search Results via @martinibuster

Google is testing the use of thumbnails images in different search contexts. The first version is in the search engine results page (SERP). The second version is using thumbnail images in the Google Suggest drop down. The implementation of the thumbnail images is similar to how Google News displays thumbnail images. Google Tests Thumbnail Images in Search Results The images are square cropped versions of the featured images that are on the articles. This is a screenshot of what the full search results page looks like: This screenshot shows Google’s search results with thumbnail images, resembling what Google News looks like. Not All Sites Get a Thumbnail As you can […]

A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them via @HelenPollitt1

A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them via @HelenPollitt1

Inlinks, backlinks, inbound links. They all mean the same thing – someone else’s web property is linking to yours. A hyperlink from one webpage to another. A simple, integral part of the internet. Spend any time in the SEO industry and you would think links directly equal profit. Some SEO pros spend their entire careers specializing in obtaining links. Why are they so sought after and how can you get them? Why Inbound Links Are Important PageRank To understand why links from other webpages are so important to SEO professionals we need to look at Google’s PageRank algorithm. PageRank was developed to help Google understand how a webpage fit into […]

How to Write a Request for Proposal with Template and Sample

How to Write a Request for Proposal with Template and Sample

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Any time you outsource work to a supplier, there’s a potential for issues such as miscommunication around the scope of the work and the compensation. What a good RFP does is eliminate […]