How to Master Website Personalization

How to Master Website Personalization

In the summer, there’s so many things I enjoy: The sun, the temperature, chilled drinks, BBC’s Pride and Prejudice miniseries, but most of all … my summer subscription box. The seasonal subscription box I’m subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like a valued customer. In my opinion, it starts with the website. Every time I log on, the homepage is configured to my account, browsing history, and activity: The dashboard greets me by name and gives me an update about my next box, like when it’ll be shipped. Next to that, I […]

Google Ads app supports manager accounts

Google Ads app supports manager accounts

Oddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager accounts at the top level. The Microsoft Ads mobile app added support for manager accounts a couple of updates ago. No surprise, the increasingly present optimization score is visible on the main manager account dashboard in the Google Ads app. Google just added optimization score to all account Overview pages in the web UI and app yesterday as well. The new account navigation flow in the Google Ads app from a manager account. Why we care. Manager account support makes it easier to get top-level […]

How to Succeed in Account-Based Advertising

How to Succeed in Account-Based Advertising

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises. In fact, you might’ve already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing. The objective of ABM is, quite simply, to treat one account as a market of one, i.e. to focus all your energy (and resources) on engaging, winning, and maintaining one named account. Expanding on this, ABM has four underlying principles: Client centricity […]

Google Images adds more facts about images with the Knowledge Graph

Google Images adds more facts about images with the Knowledge Graph

Google announced it has launched a new feature within Google Image search on mobile to show “quick facts about what you see on Google Images.” Google added under the image preview window knowledge panel details that you can open and expand to show more information about the image. Knowledge panel expanders. Google will show drop down menus under the image preview that shows more details about the image. Google said “when you search for an image on mobile in the U.S., you might see information from the Knowledge Graph related to the result. That information would include people, places or things related to the image from the Knowledge Graph’s database […]

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily. Without further ado, let’s walk through some strategies and examples to help you perfect your Twitter […]

5 Creative Ways to Use Social Media Data as a Source for Your Content

5 Creative Ways to Use Social Media Data as a Source for Your Content

Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it’s not data-driven. After creating content for seven years, our team fully believes that having data as the driving element in your content campaign is the differentiator between good content and newsworthy, link-worthy content. Coming up with creative sources for your data-driven content can be difficult sometimes, especially if what you want to examine with your content can’t be revealed through a survey methodology or an existing data set. There are hundreds of sources of data you can use to shape your content, but the type of data I’m focusing on today can […]

How to Embed TikTok Videos in WordPress

How to Embed TikTok Videos in WordPress

Do you want to easily embed TikTok videos on your WordPress website? By default, WordPress makes it super easy to embed a TikTok video inside your posts and pages. However, it doesn’t automatically display your latest TikToks. In this article, we’ll show you how to easily embed TikTok videos in WordPress and show your recent TikTok videos automatically. Embed TikTok Videos in WordPress without Plugin This method is the easiest way to embed any TikTok video on your WordPress site. All you need to do is simply copy and paste the URL into your WordPress post or page. First, you need to copy the URL of the TikTok video you […]

How to evaluate content quality with BERT

How to evaluate content quality with BERT

Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality of the content but more to understand what is this content about, what is this sentence about, what is this query about …” Google has repeatedly said that it helps understand natural language better. Content quality assessment like humans do is still fairly complicated for machines to do. “M 28:54 – … could Google treat […]

How to create new Google Shopping insight reports in Data Studio

How to create new Google Shopping insight reports in Data Studio

As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it can help your business or clients. Special thanks to Duane Brown for his input during research, Angelo Caldeira for all things code related, and Richard Kliskey for keeping the PPC lens in focus throughout. The big idea The popularity of all retail products bought online through Google Shopping changes weekly. Retailers have to measure this demand and manage their inventory, advertising efforts and commercial KPIs. Comparing product insights across the online retail industry with your own data is not […]