What’s behind the hype about Customer Data Platforms?

What’s behind the hype about Customer Data Platforms?

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3 billion by 2025, expanding at an astounding compound annual growth rate (CAGR) of 34.0% during the forecast period. This growth is being driven by the proliferation of devices and customer touchpoints, higher expectations for marketers to orchestrate real-time personalized experiences across channels and the need to navigate complex privacy regulations. Let’s explore each of these […]

Google Ads to prohibit spyware, surveillance products and services

Google Ads to prohibit spyware, surveillance products and services

Google is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers products and services designed to mislead people such as fake documents, student essays and invalid click products as well as those that can give users unauthorized access to systems such as hacking devices, radar jammers or wiretapping products. With this update, companies will not be able to promote products or services designed to enable people to “track or monitor another person or their activities without their authorization.” Text and Shopping […]