How to Track the Quantity & Quality of Phone Calls from Google Ads

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?” This is a common situation where a business sees an increase in calls and wants to determine what’s working to try to replicate it moving forward. In this case, I personally reviewed the account and it only took me a minute after I logged in.  That’s because phone call tracking was not set up properly in the account, so there was no way to know for sure which keywords and […]