This is a guest post from our friends at BigCommerce Need an ecommerce website? Tired of losing sales to online competitors? If you’re not already selling online, there’s never been a better time to hop on the ecommerce bandwagon. After all, you already know ecommerce is big, and while online stores used to be the outliers of the retail world, ecommerce has gone mainstream. In 2019, U.S. shoppers bought $365.2 billion worth of physical goods from online stores, including $103.13 billion in clothing, shoes, and accessories. Global ecommerce penetration is expected to surpass 65% of worldwide internet users by 2021, although the COVID-19 pandemic is likely to push the actual […]
[embedded content] Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some SEOs pointing out that Google has a history of introducing new attributes and features only to abandon them a few years later. “If AMP does go away, it’s going to be more difficult in the future when Google decides to do some kind of experiment to really get buy-in from everybody,” Matt Dorville, SEO manager […]
Predictive audiences in Google Analytics App + Web properties. Applications of machine learning have brought us into the era of predictive marketing in which bids, ads and targeting are optimized based on predicted outcomes. The latest sign of this in Google Analytics is the addition of predictive metrics and audiences in App + Web properties. When building audiences in an App + Web property in Google Analytics, you’ll see suggestions for predictive audiences using either of these metrics: Purchase Probability: Users deemed most likely to make a purchase within the next seven days. The idea here is to be able to identify and target more than just abandoned cart users […]
You probably already know how crucial SEO is for your website’s traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here’s the quick explanation. When websites link to your website, search algorithms determine that you have “authority” in your industry because other brands are referring to you. The higher your authority gets, the better your search rankings could be. Additionally, linking to other posts within your site can also help to boost your authority as its a sign to algorithms that you’ve thoroughly covered a topic you’re discussing. But, here’s where it gets a bit more tricky. When a more […]
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.