Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State of the Industry It’s always inspiring to hear from our fearless leader. Sarah hit on some of […]
The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. Despite its potentially massive business implications, your average CTA is generally pretty small and unassuming — maybe a button or a line of text. It might seem like the blog post or product page the CTA is placed on is all that matters when it comes to how many leads it ultimately generates It’s easy to think that the copy, color, or placement of a call […]
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
A tv show is returning, and I am pumped. “The Umbrella Academy” is a sci-fi show based on the comic book of the same name, and it’s nothing short of fantastic. Superheroes, comedy, a talking animal, and saving the world from imploding — what more could you want? When I first learned about the season, I was scrolling Twitter and came across the video announcement. I was stoked. A little later, I decided to check Facebook, and saw promo stills for the new season — only building my excitement. A couple of weeks later, I saw the official trailer for the first time on Instagram, and again on YouTube. Up […]