That’s a Wrap: MozCon Virtual 2020 Day Two Recap

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use […]

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use […]

Introducing the Moz API for Google Sheets

We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now you can pull link metrics for those URLs in seconds, no coding required. Here are a few […]

Do Consumers Actually Engage With In-Stream Ads? [New Data]

Do Consumers Actually Engage With In-Stream Ads? [New Data]

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis. Consumer preference for video over other mediums is only expected to get stronger. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group’s consumption still pales in comparison to Gen Z. As a marketer, you likely already know how […]

How to Easily Hide Widget Title in WordPress

How to Easily Hide Widget Title in WordPress

Do you want to hide the title of a WordPress widget in your sidebar or footer? WordPress widgets make it easy to drag and drop dynamic content into your theme to create unique layouts. However if you need to hide the widget title, then it typically requires coding knowledge of CSS and HTML. In this article, we’ll show you how to easily hide the widget title in WordPress (without any code). Why Hide Widget Title in WordPress? WordPress displays a default title for widgets, and it also allows you to rename them if you want. Most top WordPress themes will then display this title in the sidebar on your site. […]

Why ABM Is Your Small Team’s Secret Weapon

Why ABM Is Your Small Team’s Secret Weapon

We’re all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. This pressure can feel even greater if you’re already strapped with a leaner team. Plus, there’s a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. One of those buzzwords we’re here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. Here, we’re going to explore how your small team can reap the ABM benefits that […]

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

Despite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is on a different path however. Snap filters and Pokemon Go introduced many consumers to AR. And over the past few years, AR features have appeared in numerous brand and retail apps, such as L’Oreal, Wayfair, Crate & Barrel, Gucci, Ikea, Lowes, H&M, Macy’s, Adidas, Amazon and many others. To date, these have mostly been experiments or novelty features. 3D-AR toaster on Macy’s app Source: Macys.com mobile app A year ago Google introduced 3D images into search results. It has also rolled out AR enhanced walking […]

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations. Starting Wedesndsay in the U.S., Smart Shopping ads can include annotations such as free or fast shipping. Google has long showed annotations, or flags, on standard Shopping ads to highlight price drops and shipping offers. With consumers shopping online more and higher demand continuing to cause shipping delays during the pandemic, highlighting fast or free shipping offers in your ads can be a real draw. The annotations appear dynamically and pull from your product feed and Google […]

Google opens image extension beta, adds countdowns to responsive search ads

Google opens image extension beta, adds countdowns to responsive search ads

In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified image alongside your text ad. The beta is open for both responsive search ads (RSA) and expanded search ads (ETA), Image extension displays with a Hugo Boss ad. Dynamic or manual. There are two image extensions options. You can either upload images relevant to your ads or allow Google to pull images dynamically from your […]