When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly. Ready for its closeup. Simpli.fi CEO Frost Prioleau points to his own platform as evidence of the industry’s growth. “We’ve run over 20,000 CTV campaigns for more than 5,900 unique advertisers so far in 2020.” That’s 43% year over year growth in the number of campaigns and a 17% increase in advertisers. “They come for […]
You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though? Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Why Millennials Are Important to Marketers As Millennials enter their 30s and 40s, often with student loans or young children, they haven’t yet reached their full buying power compared to GenXers or […]
Are you looking for the best WordPress themes for your family blog? Lots of people use WordPress to build small family websites. It allows them to share family news, events, and photographs with their friends and relatives. In this article, we will show you some of the best WordPress themes for family blogs. Creating Family Blogs with WordPress First, you need to choose the right website platform for your family blog. We strongly recommend using WordPress from WordPress.org. Self-hosted WordPress from WordPress.org is different from the version of WordPress at WordPress.com. You can check out our complete article on the difference between WordPress.com vs WordPress.org. To start your WordPress blog, […]
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.