Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. We’ve asked Google a number of questions about the new program and will update this post when the company responds. Below is a promotional screenshot captured by Tom Waddington, who told me the new upgraded profile is being promoted within the Google My Business dashboard. New upgraded Business Profile promotion from GMB dashboard Cost is $50 per month. The cost is $50 per month, subject to Google Guaranteed’s normal […]

What content survives Google algorithm updates?

SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In my keynote during our virtual SMX Next last month, I covered the past 20 years of Google algorithm updates and what SEOs need to focus on in the future. I later hosted a panel with a few veteran SEOs to discuss Google algorithms, including some advice from these experts on how to build content that survives future algorithm updates. A high bar […]

14 Signs Your Remote Team is Communicating Ineffectively

14 Signs Your Remote Team is Communicating Ineffectively

Every weekend, my friends and I have online video calls to catch-up with each other. Sometimes it feels like certain people dominate the conversation and others don’t feel comfortable speaking up. These types of communication issues via remote conversations are actually normal. In fact, for remote teams communication with co-workers is a challenge that remote workers face daily. Additionally, according to HubSpot’s findings, non-HubSpot remote workers noted a lack of social connection (29%) and communicating with co-workers (29%) as the two biggest challenges they face being remote. When your team can’t be in the same space, communication needs to become more intentional. So, how do you do that? And how […]

How to Create a Custom Airtable Form in WordPress

How to Create a Custom Airtable Form in WordPress

Do you want to make a custom Airtable form for your WordPress site? Airtable is a data management tool that lets you create your own custom data-driven apps. Basically, you can collect data using a form on your website and use it to make spreadsheets, contacts list, booking calendars, and more. In this article, we will show you how to create a custom Airtable form in WordPress. Why Create a Custom Airtable Form in WordPress? Airtable is a data management tool that allows you to create custom data-driven apps. You can use it to better visualize the data collected on your website using WordPress forms. For instance, you can use […]

Google adds new mortgage feature box to search

Google adds new mortgage feature box to search

Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that shows a lot more information around mortgages. What is new. After you scroll past all the Google ads at the top of the search results page, you now get this “Mortgage loan” box that gives you several tabs of ways to break down the information you are looking for on mortgages. The tabs include: Overview: A definition of what a mortgage is. Calculator: A mortgage calculator to calculate your monthly payments and purchase budgets. Rates: This […]

500 Apps of Summer: Customers’ Top App Marketplace Picks

500 Apps of Summer: Customers’ Top App Marketplace Picks

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey: we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP, a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM. It was great to celebrate the 500-app milestone with their launch in the marketplace, as they represent the growing number of international partners in our ecosystem. We’re thrilled to have apps from over 30 countries worldwide, from giant market-makers such as Shopify, Slack, and Zoom to entrepreneurial startups that are building apps exclusively for HubSpot, such as DepositFix, GeoMapper, and PSOhub. A wide variety of […]

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or desktop, search or display, methods of ad tracking like UTM parameters are what advertisers use to uncover better, more profitable campaigns. What is ad tracking? Ad tracking refers to the process of using data to measure ad performance. Clicks, impressions, conversions, and more, can be measured in several ways, with URLs, cookies, and even invisible images called “pixels”: Though ad tracking is sometimes considered “creepy” because it involves certain levels of user behavior tracking, it’s certainly legal. However, it’s more highly regulated than it once was due to increasing concerns over user […]

Google delays mobile-first indexing deadline to March 2021

Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Now. Now that we are still knee-deep in this pandemic, Google said, “We realize that in these uncertain times, it’s not always easy to focus on […]