Daily Archives: July 24, 2020

A new report on Pinterest search trends reveals which topics are seeing a spike in popularity during the summer months of 2020. Knowing what users priorities are can be useful in guiding the efforts of social media marketers throughout the rest of the season. As it turns out, users priorities are increasingly becoming themselves, Pinterest states: “Many people know Pinterest as a place for recipes, home décor ideas and DIY. However, with COVID-19 creating new life stressors, more people than ever before are turning to Pinterest for wellbeing and self-care.” Pinterest notes it recently broke an all-time record for searches around mental wellness ideas. More specifically, the following topics have […]

Facebook posts that receive the most engagement are usually seen by a small percentage of people, says Facebook’s Head of News Feed John Hegeman. Hegeman stated this in response to a tweet from Kevin Roose, a New York Times columnist, which drew criticism about an alleged bias in the Facebook algorithm. Roose shared data from CrowdTangle that shows which US pages recently published the top performing link posts on Facebook. Today’s top-performing Facebook link posts by US pages are from: 1. Fox News2. Fox News3. Occupy Democrats4. Fox News5. Ben Shapiro6. Ben Shapiro7. Ben Shapiro8. An0maly9. Blue Lives Matter10. Dan Bongino — Kevin Roose (@kevinroose) July 20, 2020 The criticism […]

Podcast: Download Subscribe: Apple Podcasts | Google Podcasts Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you everything you need to know about Hulu’s self-serve ad platform, Spotify video podcasts, and Google News traffic in Search Console reports on this week’s Marketing O’Clock podcast. Plus, Google is caught up in a couple of lawsuits right now, but we think we have a chance to win a criminal case over egregious close variant matching. Hulu Ad Manager Hulu’s new ad platform, currently in beta, appeals to SMBs with its familiar self-serve functionality and low $500 ad spend minimum. The platform will make it possible for brands to have their […]

In a Webmaster Hangout, Google’s John Mueller was asked whether there has been an update happening recently. Mueller took the time to explain what it means to discuss changes in search and the best reaction to them are. This is the question from a publisher in Australia: “Would you confirm if Google is making any changes into the search results? Because I’m seeing ranking loss and big fluctuations in existing rankings for my Australia based website.” John Mueller Did Not Confirm a Core Algorithm Update What’s notable is that Mueller did not confirm a core algorithm update. Those are the updates that make you reach for an antacid. He observed […]

Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services. For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat – content must be easily discoverable. “Content discoverability” refers to the ease of which consumers can hear about and find streamable content. It’s cited as one of the major sticking points for consumers who frequently sit down to watch TV without a specific show or movie in mind. This fact, paired with an increasingly saturated market […]

There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six things: the who, the what, the where, the when, the why, and the how. Essentially: Who is the audience? What is the desired action for the audience? Where does the landing page live? When will the audience see the page? Why will the audience see the landing page? How will the audience arrive at the landing page? Every B2B marketer will have different answers to those six questions. As a result, every business will […]

Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital presence? Using Google display ads can be an incredible option for generating new leads, higher sales conversions, and boosting customer loyalty for your brand. We first need to understand how the Google Display Network works and how it can benefit your business. From there, we can create several tactics to receive a higher ROI on its services. Here is an in-depth guide about what Google display ads are and how they can help you reach a wider audience. Why the Display Network Is Worth Winning The Google Display Network gives you an opportunity to catch […]

Google’s Danny Sullivan answered a question on Twitter Amazon dominating 9 out of ten search results for a query. It gives the appearance that Google has a domain diversity problem. Someone posted a screenshot showing Amazon ranking nine web pages in ten search results for the query, 3 foot usb-c cables. This is the tweet: Did the domain diversity update break? @dannysullivan pic.twitter.com/RXxo1ylUde — Dave Coppedge (@djcoppedge) July 23, 2020 Google’s Danny Sullivan Says It’s Not Broken Google’s Danny Sullivan answered that Google’s algorithm isn’t broken but promised to take it back to Google to review. No, it’s not broken. That’s why you don’t see it happening widespread that there’s […]