6 Best Authorize.Net WordPress Plugins (Compared)

6 Best Authorize.Net WordPress Plugins (Compared)

Are you looking for the best Authorize.net plugin for WordPress? Authorize.net is a popular payment gateway that allows you to easily accept credit card payments on your website. In this article, we’ll compare the best Authorize.Net WordPress plugins that you can use to accept online payments on your website. Why Use Authorize.Net WordPress Plugins to Take Payments? Authorize.Net lets you easily accept payments on your website. It’s a seamless process for your customers because they can pay through credit or debit card directly on your website. Since Authorize.Net works with your normal merchant bank account, it often have lower fees compared with popular online payment gateways like Stripe and PayPal. […]

The importance of valuing latent orders to successful Amazon Sponsored Products management

The importance of valuing latent orders to successful Amazon Sponsored Products management

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding the click-to-order period between when a user clicks on an ad and when that user ends up converting. Given how Amazon attributes orders and sales, it’s crucial that advertisers have an idea of how quickly users convert in order to value traffic effectively in real time. Amazon attributes conversions and sales to the date of […]

4 Major Ways Your Creative Agency Can Make Money

4 Major Ways Your Creative Agency Can Make Money

Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?” As a marketer, it’s something I can’t really help. I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Plus, it was intertwined with an interview with the Chef Du Cuisine. Hearing about the menu, inspirations about the restaurant, and seeing the type of food being […]