Google’s John Mueller: Use Images Instead of HTML to Display Charts via @MattGSouthern

Google’s John Mueller: Use Images Instead of HTML to Display Charts via @MattGSouthern

Google’s John Mueller speaks on whether it’s okay to publish charts as images, or if it’s more beneficial to use HTML. This topic came up during a Google Webmaster Central hangout held on July 24th. A site owner asked Mueller what’s the best way to go about displaying charts with data on a web page. Is it acceptable, in Google’s eyes, to publish the charts as images? Or would there be some benefit to re-creating the charts in HTML? Here’s what Mueller advises. John Mueller’s Response Mueller says there’s nothing wrong with publishing a chart as an image. In fact, he outright recommends using images over creating charts with HTML […]

The Ultimate Guide to Managing Remote Marketing Teams

The Ultimate Guide to Managing Remote Marketing Teams

Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog’s progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly. But, the blog’s editorial processes and traffic strategies aren’t the only things she focuses on. Most importantly, she takes time to empower each individual on our team. She mentors us as we lead projects that benefit the blog, plans team bonding activities, ensures that we’re getting the tools and training we need to do our jobs, and checks in with us regularly to make […]

Why Google Search Console Reports 5XX Server Errors via @martinibuster

Why Google Search Console Reports 5XX Server Errors via @martinibuster

A publisher asked Google’s John Mueller via Twitter about Google Search Console (GSC) reporting 5xx error on their site.  This article explores possible reasons why GSC will report having received 5xx errors and solutions. The tweet said: “I am getting server error (5xx). My new posts are not indexing. Any suggestion to FIX this?” The publisher then posted a screenshot of the GSC message: Screenshot of the Google Search Console message of a 5xx error. GSC links to a help page that says this: “This section of the report describes whether the page can be indexed by Google. However, a positive result is no guarantee that it will appear in […]

CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub

CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub

If there’s one thing online marketing has, it’s a lot of acronyms! Three, in particular, are used a lot in media buying: CPM. eCPM. RPM. In self-serve paid media platforms like Google Ads or Facebook Ads, most brands and advertisers think of things in terms of PPC, or pay per click: when a user clicks, the advertiser pays. It doesn’t rely on the CPM model at its forefront, so terms like CPM or RPM might be confusing at first to advertisers who have only done PPC. These measurements are more commonly used in programmatic ad buying, but they can also help you “equalize” costs to understand what one channel costs […]

How to Prevent SEO Issues With QA Testing [Webinar] via @brentcsutoras

How to Prevent SEO Issues With QA Testing [Webinar] via @brentcsutoras

Prevent SEO problems from ever going live. Join this webinar and discover how to easily integrate SEO testing into the QA process.  / 9 mins ago SEO is fragile. With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry. Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue. To exacerbate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and the transition to the mobile-first index. Join our next webinar on Wednesday, July 29, at 2 p.m. ET […]

7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

While working remotely offers challenges of low visibility, loneliness, and feeling out of the loop, the ability to work from home also comes with major perks. For example, if you worked remotely in the past, you might have had the whole house to yourself, could pick the perfect workspace for your needs, and had almost total flexibility in your day. As someone who worked remotely part-time before 2020, the pure silence was something I absolutely loved about remote workdays. While I’d still go to my office for in-person meetings during the first few days of the week, I’d usually work remotely on Thursdays and Fridays to avoid noise or interruptions […]