Google on When It’s Acceptable to Use Intrusive Interstitials via @MattGSouthern

Google on When It’s Acceptable to Use Intrusive Interstitials via @MattGSouthern

Google’s John Mueller speaks on when it’s acceptable to use an intrusive interstitial; something that’s ordinarily devalued in search results. This topic came up during a Google Webmaster Central hangout held on July 24th. A site owner asked a series of questions about intrusive interstitials to find out if there’s a way to use them without getting their pages devalued. Intrusive interstitials take up a significant amount of the page, hence the word “intrusive,” which makes them an effective way to drive conversions. The problem is users find them annoying, so Google devalues pages with intrusive interstitials on mobile. As it turns out, there is a way to use them […]

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the economy will be at the heart of a hearing tomorrow before the House Judiciary Antitrust Subcommittee. Socially distanced video testimony. The CEOs of Google, Facebook, Amazon and Apple will all give socially distanced video testimony, starting at noon Eastern, and be questioned by committee members, which should make for a marathon hearing. Originally scheduled for Monday, the hearing was postponed because of the memorial service for Congressman John Lewis. This will be the first time that Amazon CEO Jeff […]

11 Lead Generation Mistakes Marketers Need to Avoid in 2020

11 Lead Generation Mistakes Marketers Need to Avoid in 2020

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else. But leads don’t grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they’re not good leads, and your sales team is having trouble closing them into customers. Others just have no idea where their leads are coming from. These are all […]

Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

Google rolling out LSAs and  ‘Google Screened’ to select professional services nationally

Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego and Houston. National rollout. After a successful trial run, Google has decided to formally roll out LSAs for professional services nationally. It will be available initially to lawyers, financial planners, real estate agents and tax preparers, although I’ve seen other categories discussed as well. Currently there are nearly 50 business categories and sub-categories available for LSAs, most of which are home services. LSAs appear at the top of search results and deliver leads to advertisers […]

Bing Webmaster Tools gets a new robots.txt tester

Bing Webmaster Tools gets a new robots.txt tester

Bing has added a new feature to the new Bing Webmaster Tools: a robots.txt tester. This is a feature Bing had in the tool prior to 2009 but dropped supporting it for the past ten-years or so. Now it is back and better. Where can I access it? You can access the new robots.txt tester within the new Bing Webmaster tools over here. From there you can enter a URL to see how BingBot will fetch the URL. What does it look like? Below is a screenshot of the tool. Enter a URL, test it with BingBot and Bing’s Ad bot and also see how the robots.txt file differs from […]

10 Most Important Meta Tags You Need to Know for SEO via @ab80

10 Most Important Meta Tags You Need to Know for SEO via @ab80

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings out of the hat. Instead, we need to focus on a comprehensive SEO strategy. Part of that strategy includes using HTML meta tags – a crucial component for SEO success. Using the right meta tags the right way is all about communicating to the search engines: What your page is about. How to read it. […]

Google Updates AMP Validation Tool to Support Web Story via @martinibuster

Google Updates AMP Validation Tool to Support Web Story via @martinibuster

Advertisement Google updated their AMP testing tool. The newly updated tool will now be able to test if a site contains a valid Web Story format. Web Story Tester Tool Google’s Web Story validator helps publishers determine if their web stories are valid. It should be helpful in troubleshooting issues. The Web Story validator tool is available at the same location as the AMP Validation tool. The input accepts both kinds of AMP URLs for validation, AMP and Web Story.  This eliminates the need for a separate tool for validating a Web Story. The fact that the Web Story validation tool exists at the AMP validation tool is because the […]

How Quickly Should a Page Load in 2020? via @AdamHeitzman

How Quickly Should a Page Load in 2020? via @AdamHeitzman

How quickly should a page load? “As quick as possible” is the short answer. But that isn’t always as easy as it sounds. For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what point you can feel confident that you are in the green and ready to move on to other projects. You’ll always want to be monitoring your load times, so having a number in mind is key. In 2020, that number is 3 seconds or less. Now the fun part – how to get there and how to stay there. Page Load Time Data in […]

The Most Influential Women on Instagram via @anna_bredava

The Most Influential Women on Instagram via @anna_bredava

Nowadays, Instagram is one of the biggest and most successful social media networks in the world with more than 1 billion active monthly users online. The platform has also become a source of income for many users – if there could be one social media network called “the land of social media influencers”, it would be Instagram for sure. Not to say that influencers didn’t exist before the Instagram boom. There were a lot of influential people both in traditional and social media. However, Instagram gave people perhaps the most undemanding way to become famous. The only content required were aesthetically pleasing photos with live-laugh-love captions and you could easily […]

10 Pieces of Content Your Audience Really Wants to See [New Data]

10 Pieces of Content Your Audience Really Wants to See [New Data]

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. According to HubSpot Research, 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. In this article, […]