At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the economy will be at the heart of a hearing tomorrow before the House Judiciary Antitrust Subcommittee. Socially distanced video testimony. The CEOs of Google, Facebook, Amazon and Apple will all give socially distanced video testimony, starting at noon Eastern, and be questioned by committee members, which should make for a marathon hearing. Originally scheduled for Monday, the hearing was postponed because of the memorial service for Congressman John Lewis. This will be the first time that Amazon CEO Jeff […]
For many businesses, the key to making sales is to first generate leads. Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else. But leads don’t grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they’re not good leads, and your sales team is having trouble closing them into customers. Others just have no idea where their leads are coming from. These are all […]
Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego and Houston. National rollout. After a successful trial run, Google has decided to formally roll out LSAs for professional services nationally. It will be available initially to lawyers, financial planners, real estate agents and tax preparers, although I’ve seen other categories discussed as well. Currently there are nearly 50 business categories and sub-categories available for LSAs, most of which are home services. LSAs appear at the top of search results and deliver leads to advertisers […]
Bing has added a new feature to the new Bing Webmaster Tools: a robots.txt tester. This is a feature Bing had in the tool prior to 2009 but dropped supporting it for the past ten-years or so. Now it is back and better. Where can I access it? You can access the new robots.txt tester within the new Bing Webmaster tools over here. From there you can enter a URL to see how BingBot will fetch the URL. What does it look like? Below is a screenshot of the tool. Enter a URL, test it with BingBot and Bing’s Ad bot and also see how the robots.txt file differs from […]
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Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. According to HubSpot Research, 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. In this article, […]
Do you want to add text to speech feature in WordPress? Text to speech feature allows you to add an audio version of your articles using artificial intelligence. This is particularly useful for long reads and helping users who prefer audio content while exercising or traveling. In this article, we’ll show you how to easily add text to speech in WordPress. What is Text to Speech in WordPress? Text to speech is a technology that uses artificial intelligence to convert any text into natural-sounding speech. It is provided as a cloud-based service by several companies including Google Cloud and Amazon AWS. You can add it to your WordPress website and […]
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In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content’s current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. At this point, marketers know that they should be leveraging video in their marketing strategy. According to HubSpot’s 2020 State of Marketing report, video beat out heavyweight contenders like email, blogging, and infographics as the most […]
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are men, while 44 percent are women. Share this image on […]
Selecting the appropriate e-commerce platform for your goals, circumstances and customers can influence your sales and the amount of time your staff dedicates to maintaining that platform. If you’re looking at Shopify as your next potential e-commerce solution, you need to be aware of its strengths and limitations, with regards to SEO as well as other considerations that could affect your organization’s success. “Shopify achieved 47% growth in Q1 2020 primarily on the notion of ease and speed to market,” said Tony Verre, founder of DreamFire Digital Marketing, “It’s a particularly strong proposition for business owners scrambling to get online as retail visits came to a screeching halt. However, with […]