On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold (e.g., name, IP address) and the ability to opt out from allowing companies to do so. It doesn’t just apply to business based in California. Like the EU’s GDPR, CCPA applies to […]
Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton’s website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live. There are plenty of benefits for businesses to post Live videos on Instagram. For one, people love watching live videos. The content can feel more authentic and natural than it would if it had been pre-recorded — just consider how addicting Saturday Night Live […]
Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you have competitors trying to beat you. Do you know who they are? “Of course, I know who my competitors are!” – You (probably) But do you know who your search competitors are? Do you know who you’re really competing with for organic traffic? It may not be who you think… Search is a unique channel, where competition can shift and change as the search results themselves change. Also, the only […]
Do you want to add an alert bar to your WordPress site? An alert bar or notification bar is a great way to let visitors know about important updates, special offers, new product launch, etc. In this article, we’ll show you how to create an alert bar in WordPress with 3 easy solutions. Why Create an Alert Bar in WordPress? An alert bar is a great way to let your visitors know about anything important. That could be an ongoing sales event, update about your opening times, or changes to your services. You can also use an alert bar to tell visitors about a special deal, such as a buy […]
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Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO. Platforms like Tableau and Google Data Studio are becoming more commonplace in the SEO community as we seek better ways to communicate with our teams. […]
It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve been. Higher ROAS is the result of careful analysis and optimization. But you can’t even begin the process without a way to measure your failures and successes. That’s where banner ad tracking comes in. What is banner ad tracking? Banner ad tracking refers to methods of measuring the success of banner ads, the long rectangular ad format that appears like a banner across a web page. Here’s an example of a banner ad from Sprint. There are a few popular ways to track banner ads across platforms and channels, […]
“As the saying goes, the whole is greater than the sum of its parts. This is especially true in the context of distributed teams,” says Meaghan Williams, HubSpot’s Remote Work and Inclusion Program Manager. Team building gives your team a greater sense of togetherness. Most likely, you can envision team building games in your head: exciting team outings, fun outdoor activities, or after-work happy hour chats. But what does team building online look like? When members of your team work remotely, it can be a slight hurdle to foster team building without face-to-face contact. Williams notes, “It can be hard to build that same sense of belonging and commitment to […]