Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The increase in searches is directly related COVID-19’s impact on businesses and employment. The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup. Lily Ray shared a screenshot of the email Google is sending out, which reads: “Given the recent COVID-19 impact on businesses and employment, Google has seen increased job seeker interest in work-from-home and remote job opportunities. We want to make it easier for job seekers to discover these relevant employment options. In response to this, we encourage […]
CEOs of Amazon, Apple, Facebook, and Google testified before US Congress today during a hearing on the market dominance of each company. There is a concern across party lines that these companies wield too much power in their respective markets. A year-long bipartisan investigation has lead to today’s hearing, where the tech giants’ CEOs will answer questions via video conference. As it relates to Google specifically, Congress wants answers regarding its dominance in search, digital advertising, and allegedly favoring itself ahead of competitors in both areas. In a statement to the U.S. House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law – Google CEO Sundar Pichai paints a positive picture […]
There are currently a “large number of failures” associated with Bing’s new URL submissions plugin for WordPress, according to the company’s outreach team. Emails are being sent out to site owners who have installed the plugin to notify them of these issues. The email reads: “I am contacting you from the Microsoft Corporation and its Internet search engine Bing in regards to our URL submissions WordPress plugin. Our systems have alerted us that while you have installed the plugin, there seems to be a large number of failures in submission of URLs to our index, resulting in customers not seeing your domain on priority in the index and with full […]
On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold (e.g., name, IP address) and the ability to opt out from allowing companies to do so. It doesn’t just apply to business based in California. Like the EU’s GDPR, CCPA applies to […]
Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you can prospect, re-engage, and convert in a cost-efficient way. Here are 11 tips for driving more value with Facebook Ads. 1. Leverage Audience Insights to Identify Targeting Options One quick and easy way to identify audience targeting ideas is to analyze the audience insights from your Facebook page. (The exception is if you have ever purchased followers, because then the data is flawed.) Your audience insights can give you a sense of the demographic makeup of your […]
Google’s John Mueller clarified several points about the hypothesis that Google uses Google Analytics data for ranking purposes. The post Google Comments on Idea It Uses GA for Ranking Purposes via @martinibuster appeared first on Search Engine Journal.
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views. The post 8 Engagement Triggers to Leverage in PPC Campaigns via @michellemsem appeared first on Search Engine Journal.
If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating. Paid search works great for emergency-based services like HVAC repairs, plumbers, and doctors. But what if you don’t offer emergency services? You may not be getting the calls and leads you want from a PPC campaign in those cases. But, Facebook advertising can be an effective platform to help you generate the results you want. Let’s dive into why this is the case, and some best practices and suggestions for advertising your service business on Facebook. 1. Adapt for Your Consumer Buying Journey If you’re responsible for delivering a service, whether at someone’s home […]
Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton’s website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live. There are plenty of benefits for businesses to post Live videos on Instagram. For one, people love watching live videos. The content can feel more authentic and natural than it would if it had been pre-recorded — just consider how addicting Saturday Night Live […]