Google Advises Site Owners of Rise in ‘Work From Home’ Searches via @MattGSouthern

Google Advises Site Owners of Rise in ‘Work From Home’ Searches via @MattGSouthern

Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The increase in searches is directly related COVID-19’s impact on businesses and employment. The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup. Lily Ray shared a screenshot of the email Google is sending out, which reads: “Given the recent COVID-19 impact on businesses and employment, Google has seen increased job seeker interest in work-from-home and remote job opportunities. We want to make it easier for job seekers to discover these relevant employment options. In response to this, we encourage […]

Google CEO Says Company’s Continued Success is Not Guaranteed via @MattGSouthern

Google CEO Says Company’s Continued Success is Not Guaranteed via @MattGSouthern

CEOs of Amazon, Apple, Facebook, and Google testified before US Congress today during a hearing on the market dominance of each company. There is a concern across party lines that these companies wield too much power in their respective markets. A year-long bipartisan investigation has lead to today’s hearing, where the tech giants’ CEOs will answer questions via video conference. As it relates to Google specifically, Congress wants answers regarding its dominance in search, digital advertising, and allegedly favoring itself ahead of competitors in both areas. In a statement to the U.S. House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law – Google CEO Sundar Pichai paints a positive picture […]

Rendering SEO Manifesto: Why We Need to Go Beyond JavaScript SEO via @MrDannyGoodwin

Rendering SEO Manifesto: Why We Need to Go Beyond JavaScript SEO via @MrDannyGoodwin

Want to make sure that your content gets properly accessed by search engines and ranks high? In his SEJ eSummit session, Bartosz Góralewicz presented how Google is rendering websites on a large scale and shared insights based on Google’s patents and documentation. Here’s a recap of his presentation. The Problem with JavaScript Góralewicz and his team found that 40% of content relying on JavaScript is not indexed after 14 days. It gets worse. Ten percent of URLs within an average domain are not indexed by Google and we’re talking unique indexable URLs. This is something to look at, especially since these trends are changing over time and can get worse. […]

Bing URL Submissions WordPress Plugin Experiencing Issues via @MattGSouthern

Bing URL Submissions WordPress Plugin Experiencing Issues via @MattGSouthern

There are currently a “large number of failures” associated with Bing’s new URL submissions plugin for WordPress, according to the company’s outreach team. Emails are being sent out to site owners who have installed the plugin to notify them of these issues. The email reads: “I am contacting you from the Microsoft Corporation and its Internet search engine Bing in regards to our URL submissions WordPress plugin. Our systems have alerted us that while you have installed the plugin, there seems to be a large number of failures in submission of URLs to our index, resulting in customers not seeing your domain on priority in the index and with full […]

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold (e.g., name, IP address) and the ability to opt out from allowing companies to do so. It doesn’t just apply to business based in California. Like the EU’s GDPR, CCPA applies to […]

11 Simple Facebook Ad Tips to Drive More Conversions via @hoffman8

11 Simple Facebook Ad Tips to Drive More Conversions via @hoffman8

Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you can prospect, re-engage, and convert in a cost-efficient way. Here are 11 tips for driving more value with Facebook Ads. 1. Leverage Audience Insights to Identify Targeting Options One quick and easy way to identify audience targeting ideas is to analyze the audience insights from your Facebook page. (The exception is if you have ever purchased followers, because then the data is flawed.) Your audience insights can give you a sense of the demographic makeup of your […]

5 Facebook Advertising Tips for Service Businesses via @SusanEDub

5 Facebook Advertising Tips for Service Businesses via @SusanEDub

If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating. Paid search works great for emergency-based services like HVAC repairs, plumbers, and doctors. But what if you don’t offer emergency services? You may not be getting the calls and leads you want from a PPC campaign in those cases. But, Facebook advertising can be an effective platform to help you generate the results you want. Let’s dive into why this is the case, and some best practices and suggestions for advertising your service business on Facebook. 1. Adapt for Your Consumer Buying Journey If you’re responsible for delivering a service, whether at someone’s home […]

How to Go Live on Instagram in Five Easy Steps

How to Go Live on Instagram in Five Easy Steps

Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton’s website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live. There are plenty of benefits for businesses to post Live videos on Instagram. For one, people love watching live videos. The content can feel more authentic and natural than it would if it had been pre-recorded — just consider how addicting Saturday Night Live […]