6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Product Video Stats Marketers Need to Know 1. Video is the #1 content type used by marketers to sell products and services. In our Not Another State of Marketing Report, […]

Will Google’s Ad Disclosure schema catch on?

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages. The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. (You can also enable it in Microsoft’s Edge browser if you allow extensions from other stores.) At this point […]

16 Awesome Email Marketing Campaigns & How to Run Your Own

16 Awesome Email Marketing Campaigns & How to Run Your Own

Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. What Is an Email Marketing Campaign? An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. […]

23 Best Marketing Automation Tools for Small Businesses

23 Best Marketing Automation Tools for Small Businesses

Are you looking for the best marketing automation tools for your small business? Whether it’s email marketing, content marketing, social media, or sales, there are now marketing automation tools available that can help you get better results, faster. In this article, we will share the best marketing automation tools for your small business, so you can grow your business, reach more customers, and save time. Why Your Small Business Needs Marketing Automation Tools Marketing automation helps make your workflow more efficient, so you can grow your business faster and smarter. Basically, you can create specific content or process, and then the tool keeps working for you without you needing to […]

Why SEOs should care about brand

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I believe that, together, we’ll come to the conclusion that SEOs should be actively involved in brand decisions. I think we’ll agree on that because we don’t have the option of saying “I’m not getting involved”. Because, like it or not, our brand interest is already affecting the performance we are held accountable for, so our […]

5 tips for starting international PPC

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this article, I’ll expand on each of these points to help you establish a framework for beginning to target other countries. Budget for different costs by country CPCs and CPMs to compete in ad auctions vary widely by country. You can get a rough estimate for projected spend in Google search by adding your keywords to […]