41% of Google’s First Page Contains Links to Google Products via @MattGSouthern

41% of Google’s First Page Contains Links to Google Products via @MattGSouthern

Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products. Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases. When looking at just the top 15% of a search results page, Google products were found to occupy 63% of the results. The top 15% of SERPs is said to be the equivalent of the first screen on an iPhone X before scrolling down. That’s perhaps the most damning statistic in the whole report: “For one in five searches in our sample, links to […]

Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern

Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern

Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. Still in the planning stages, Twitter is now surveying users on what types of features they’d like to get out of a paid account. Reporter Andrew Roth shared screenshots of surveys he was sent, which asks users to indicate whether a feature is important to them or not. After CEO Jack Dorsey confirmed Twitter is exploring a subscription model, the company is conducting user surveys on what type of features they’d like to see in such a service. Undo send, special badges for profiles and advanced analytics are among the […]

New Google Easter Egg Will Get You Dancing via @MattGSouthern

New Google Easter Egg Will Get You Dancing via @MattGSouthern

Advertisement Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you’re ready to dance, please do not search for [cha cha slide] and click on the microphone. With your volume turned on. For the 20th anniversary of the song. Unless you’re ready, that is. https://t.co/VHSUcmHa8N pic.twitter.com/i1752NOBmb — Google SearchLiaison (@searchliaison) July 31, 2020 Users can click on the microphone, and keep clicking on it, to make the SERPs dance to the Cha-Cha Slide. A series of mouse clicks (or screen […]

6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Product Video Stats Marketers Need to Know 1. Video is the #1 content type used by marketers to sell products and services. In our Not Another State of Marketing Report, […]

Extra Structured Data Could Be Useful for SEO via @martinibuster

Extra Structured Data Could Be Useful for SEO via @martinibuster

Google’s John Mueller answered if there’s a benefit to using structured data that’s outside of what’s recommended by Google’s developer pages. Mueller responded it could, in some cases, benefit a site for SEO. But he also cautioned against going too far with it. Can Extra Structured Data Help SEO? Google’s developer pages recommend a limited amount of structured data for the purpose of helping publishers attain rich results. But Google only recommends a small amount of the available structured data because the developer page content is limited to the use case of rich results. There is a great deal of structured data that Google’s developer pages do not discuss but […]

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Google Podcasts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here to deliver the digital marketing news of the week with another episode of Marketing O’Clock. Plus, we have adorable new ideas for Google Product Feed attributes, share our favorite SEO-as seen on TV crossover meme, and try our hardest to make it as America’s next top B2B influencers. Quora lead generation forms Quora announced that they are launching lead generation forms so advertisers can capture lead data without making users leave Quora.com. At this time, there are 12 form fields to choose from including contact information, employment information, and location information. Data […]

Google Doubles Up on Articles in the Top Stories Carousel via @MattGSouthern

Google Doubles Up on Articles in the Top Stories Carousel via @MattGSouthern

Google’s top stories carousel in search results may display multiple results for the same story, adding a second link for context. This was first discovered by Valentin Pletzer who shared a couple of screenshots on Twitter: new feature within the top stories carousel “for context” a second link to the same source (here Forbes and cnet)#google #mobile #serp #news pic.twitter.com/B7KDKSmChz — Valentin Pletzer (@VorticonCmdr) July 28, 2020 The additional “for context” link goes to the same source, Pletzer confirms, allowing publishers to claim two slots within the same top stories carousel result. This change to search results has the potential to keep older stories fresh for longer periods of time. […]

Will Google’s Ad Disclosure schema catch on?

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages. The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. (You can also enable it in Microsoft’s Edge browser if you allow extensions from other stores.) At this point […]

3 Tips for Keyword Research & Content Localization Success via @motokohunt

3 Tips for Keyword Research & Content Localization Success via @motokohunt

Throughout my career as a search marketing consultant, I have been a strong advocate for: Conducting keyword research for each target market. Expertly localizing content. Yet, I still feel the need to talk about the topic and remind business owners of its importance. It may be that it is something that many of us “know,” but are still having a hard time getting control of it. Good Localization Helps SEO Having the content translated and localized specifically for the target market definitely helps that target audience to find your content in the organic search results. And, when they land on the page, it helps them to understand your products and […]