Lights, Camera, Action: How to Record a Webinar Worth Replaying

Lights, Camera, Action: How to Record a Webinar Worth Replaying

A few short months ago, I discovered the beauty of webinars. I love to learn more about the marketing industry. Every chance I get, I’m on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. By taking an hour out of my day, I can gain valuable insights from industry experts about virtually any topic. In most cases, I’m introduced to a new thought leader in the space, as well. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn’t allow […]

Google extends lead forms to YouTube, Discovery campaigns

Google extends lead forms to YouTube, Discovery campaigns

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some information pre-populates.. Lead form ad extensions will be available in Display campaigns later this year, Google noted in its announcement Wednesday. Google has expanded the field options available for collection since it initially started testing lead forms. Now in addition to name, email, phone number and postal code, advertisers can opt to collect city, state, […]

How to Add Automatically Drip Content in Your WordPress Site

How to Add Automatically Drip Content in Your WordPress Site

Do you want to automatically drip content in your WordPress members area? If you are running a WordPress membership website or selling premium content, then you may want to set up drip content instead of showing all course content right away. In this article, we will show you how easily to add automatic drip content in your WordPress site. What is Drip Content? Drip content allows you to gradually release content instead of giving it all away at once. It enables membership websites to automatically release content at regular intervals to their users. Instead of continuously creating new content, site-owners can efficiently use their existing content. It is also useful […]

How to Use LinkedIn Lead Gen Form Ads

How to Use LinkedIn Lead Gen Form Ads

Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form ads to […] The post How to Use LinkedIn Lead Gen Form Ads appeared first on Social Media Examiner | Social Media Marketing.

Passive vs Active Advertising

Passive vs Active Advertising

Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the two are opposites, and active tactics tend to be more common, neither one is necessarily “better” than the other. In fact, passive marketing has plenty of advantages. Let’s take a closer look at what it is, how it differs from active marketing, and some examples. What is passive advertising? Passive advertising promotes your products and services in seemingly small, subtle, more native ways that doesn’t inconvenience or overwhelm consumers. It involves marketing efforts that reach people whether they know it or not, such as placing ads in locations where they are looking anyway. Example […]

How search data can inform larger online business decisions

How search data can inform larger online business decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure you’re getting your product or services in front of the right people at the right time. This is particularly useful if you sell a variety of seasonal products online. But the same process can […]

Upstream vs. Downstream Marketing, Explained

Upstream vs. Downstream Marketing, Explained

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This is search engine optimization, or SEO). You may already know about upstream and downstream marketing. When I learned what these two terms meant, I found myself saying, “Oh, so that’s what it’s called!” You’re probably here for the same reason. So, let’s talk about the difference between these two terms and how they work together. […]