Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. I am […]

How to Create Content for Every Stage of the Buyer’s Journey

How to Create Content for Every Stage of the Buyer’s Journey

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to deeply understand your buyer persona and the journey they make so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: Understanding the Buyer’s Journey in Marketing What a Marketing Funnel Is Marketing Channels for Each Stage of the Funnel Attract […]

Google adds ‘last updated’ hours notification to GMB profiles

Google adds ‘last updated’ hours notification to GMB profiles

Google My Business (GMB) profiles now indicate when business hours were last updated. A small but important change, this happened roughly two weeks ago. Not a test. Some SEOs interpreted this as a test when it first appeared, but I confirmed with Google today that it’s not. In the examples below — both are London retail store locations — the hours information includes the notification: “updated by business” and how recently. Profiles showing how recently business hours updated It appears to be a global change. However, I’ve had trouble finding U.S. examples. Yelp did this in June. Yelp introduced a similar “last updated” feature along with other COVID-19 notifications and […]

How Broadcast Journalism Helped Me Pivot to Social Media Management

How Broadcast Journalism Helped Me Pivot to Social Media Management

Pivoting from a career in broadcast journalism was a big decision for me. I loved everything about a newsroom environment: the breaking news, researching topics, identifying sources for stories, and feeling like I had a pulse on trends and issues taking place in the world. I was successful at it, too. In fact, I worked at some of the biggest news corporations in the world, including CNN, ABC News, CBSLA and others. However, at some point — because I was spending so much time on social media listening for breaking news and looking for story ideas — my interest in social media evolved. I knew I wanted to make a […]

How to Add a Background Image in WordPress

How to Add a Background Image in WordPress

Do you want to add a background image to your WordPress site? Background images can be used to make your website look more engaging and aesthetically pleasant. In this article, we will show you how to easily add a background image to your WordPress site. Video Tutorial If you’d prefer written instructions, then please continue reading. Method 1. Add a Background Image Using Your WordPress Theme Settings Most popular WordPress themes come with custom background support. This feature allows you to easily set a background image to your WordPress site. If your theme supports the custom background feature, then we recommend using this method to add a background image to […]

Google updates Search Console API infrastructure

Google updates Search Console API infrastructure

Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The changes. Google said that some may have “already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible.” But here are the three changes to note: (1) Cloud Platform dashboard. Google said there are some changes on Google Cloud Platform dashboard where you should see is a drop in the old API usage report and an increase in the new one. Here […]