Adjusting Paid Campaigns During a Recession

Adjusting Paid Campaigns During a Recession

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our […]

7 Helpful Resources for Creating Beautiful Infographics

7 Helpful Resources for Creating Beautiful Infographics

Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think. Sure, you could hire a professional to create the infographics for you. But if you’re restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. To help visual marketers, we scouted the web for […]

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. And, brands agree with the statement above. In fact, in 2020, infographics were considered the third-most effective type of marketing content, just behind blogging and video. But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And […]

Google rich results test tool adds support for article structured data

Google rich results test tool adds support for article structured data

Google announced that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. What it looks like. Here is what article structured data looks like when you run it through this tool. Article structured data. Google supports structured data markup for your articles, like this one you’re reading now. Google said that by adding structured data to your news, blog, and sports article page, you can enhance its appearance in Google Search results. Enhanced […]

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

Responding to a European antitrust decision against app bundling and pre-installation, Google announced a system last year to present search alternatives to Android users upon device set-up. The resulting “Android choice screen” presents three alternatives (and Google), using an auction to determine the specific competitors. DuckDuckGo and Info.com bid successfully and are available on the choice screen in all European markets; otherwise there is some variation by country. Google critics decried the auction mechanism as “pay to play” and some Google rivals declined to participate in the auction accordingly. New choice screen would boost competition. DuckDuckGo has now produced user research that argues Google would see its mobile market share, […]

How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers

How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers

If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?” This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. The use of colors, sensory details, and styling all contribute to the overall theme of a page. I, for one, love thematic Instagrams — they’re so aesthetically pleasing. When the colors, text, and photos all fit, I find myself going through all the content because it’s so easy to look at — the same is true for Stories. Sometimes, I come across posts that make me think, “How […]