What’s New in WordPress 5.5 (Features and Screenshots)

What’s New in WordPress 5.5 (Features and Screenshots)

WordPress 5.5 was released earlier today, and it is the second major release of 2020. This new release is packed with a lot of improvements, many of them are focused around the WordPress block editor. It also includes some long-awaited features that are making their debut with this release. In this article, we’ll share what’s new in WordPress 5.5, and which features you should try after updating your websites. WordPress 5.5 is a major release, and unless you are on a managed WordPress hosting service, you’ll have to manually initiate the update. Important: Don’t forget to create a complete WordPress backup before starting the update. Improved Block Editor in WordPress […]

Google launches ‘people cards’ in Search

Google launches ‘people cards’ in Search

Google has launched public search profile cards for individuals in India, the company announced Tuesday. Known as “people cards,” the new feature has already begun rolling out in English for mobile users in India. The people card creation process. Source: Google. Why we care People cards may increase visibility for personal brands by making a knowledge panel-like list of links and information about an individual available to potential customers, clients and/or employers right from the search results. Individuals that have claimed their people card can add details such as a personal description, their occupation, employer, location, profile avatar, phone number, website and social media accounts. This curated information may help […]

Google Search bug caused by issue with its ‘indexing systems’

Google has now explained the massive search bug from yesterday was related to an issue with its indexing systems. Google wrote, “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers and by now it has been mitigated.” The confirmation. Here is the tweet confirming the issue and the explanation: On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers and by now it has been mitigated. Thank you for your patience! […]

How to Hide a WordPress Widget on Mobile (Easy for Beginners)

How to Hide a WordPress Widget on Mobile (Easy for Beginners)

Do you want to hide a specific WordPress widget for mobile users? Widgets are dynamic content that are often added in the website sidebar or footer. Sometimes a widget may look good on desktop / laptop devices, but you may want to hide it on mobile devices. In this article, we’ll show you how to conditionally hide a WordPress widget on mobile devices (without writing any code). Note: In most responsive WordPress themes, the sidebar will appear below your content on mobile devices. This is why often website owners want to hide certain widgets on mobile to speed up their website speed for mobile users. How to Hide a Widget […]

Why A Digital PR Specialist Should Always Be Involved in Content Creation

Why A Digital PR Specialist Should Always Be Involved in Content Creation

If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve. And there’s one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let’s review what I’ve learned about how content creators and digital PR professionals can successfully work […]

How to Make Digital Credentials Your Most Impactful Marketing Tool

How to Make Digital Credentials Your Most Impactful Marketing Tool

Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience. And yet, from billboard ads and radio slots to the roughly 300 billion emails sent each day, it’s hard to boost your brand amidst all the noise. Fortunately, there are innovative ways to cut through the crowded market and build brand awareness: and one of those opportunities is through digital credentials. Digital credentials have emerged as an impactful marketing tool across a variety of industries including corporate training, associations, professional development and certifications, and higher education. If your organization issues […]

A Google Search bug wreaked havoc on the search results last night

Monday afternoon, the SEO community began to notice massive ranking changes in the Google search results. Initially it looked like the Google algorithm updates from the old days but as time went on, it just looked like something was really off — as if there was a glitch. It was a bug. Turns out it was a glitch, a Google spokesperson told us last night, “I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don’t have specific details to share right now. “ John Mueller of Google also posted about the glitch after my preliminary report […]

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you’re generating the most qualified leads with your targeted ads? While there’s no sure fire way to tell, there’s an optimization strategy you may be missing: behavioral targeting. Targeted advertising allows you to use demographic information, […]